Tag: bartender

Are Your Safe Beverage Service Policies Working? If Not, It Could Cost You

Published on by TAM of NevadaLeave a comment

A recent news story regarding the accidental service of an alcoholic beverage to a minor is making waves, and it serves to remind us exactly why alcohol awareness education is so important. A toddler was recently served an alcohol-infused margarita mix in place of apple juice at an Applebee’s restaurant in Michigan, possibly the result of a mislabeled bottle at the bar. You can read the full story on The Detroit News’ website here.

New procedures have been put in place by the company to prevent this type of mistake from happening again, but the damage has already been done. The parents are suing, and there is a monstrous wave of bad publicity for the Applebee’s franchise. Luckily, the child who consumed the beverage and began behaving strangely is OK, but he did register a .10 BAC, more than the legal limit of intoxication for an adult driver. Worth noting and also alarming is that this is the fourth such related incident reported since 2006 for Applebee’s. This is why staff training and alcohol awareness education is so important. There are legal, ethical and moral obligations to keep patrons, of all ages, safe.

Policy changes put into place by Applebee’s include only using apple juice from single-serve containers and retraining staff on beverage pouring policies and procedures. You can read Applebee’s response regarding the event and more about their new procedures here.

As a reminder to all hospitality workers, there are a few common-sense solutions that everyone can use to make sure that patrons are receiving what they ordered, and are being served safely and responsibly.

  1. Store alcoholic and non-alcoholic beverages separately, and make sure containers are labeled properly so that bartenders and servers are aware of the contents. A pitcher may look like it contains juice or something else recognizable, but if you aren’t 100% sure of the contents, do not serve it.
  2. Double check that your guests are being served exactly what they ordered. If you deliver beverages to your guests, aside from visually inspecting the glass to make sure that they are receiving their correct beverage choice, you can repeat the beverage name to the patron upon delivery to confirm with them that they are receiving exactly what they ordered. If another staff member delivers beverages to your patrons for you, swing by to make sure the order is correct and they are happy with their beverage.
  3. Always card your guests if they appear to be under 30. Hospitality workers need to be concerned not only with incorrect orders and beverages, but also underage patrons who are trying to illegally obtain alcoholic beverages. To learn more about recognizing a fake or borrowed ID, refer to our blog post, “Are Minors Using Fake IDs and Sneaking Past You?” Most establishments also have a guidebook, like the I.D. Checking Guide, for validating various forms of identification. Ask your manager if you have a guide like this in your establishment and refer to it if needed. The I.D. Checking Guide can be purchased from TAM® here.

To learn more about safe beverage service, take the Techniques of Alcohol Management (TAM) ® course offered by TAM® of Nevada. Do you think this incident could have been prevented? What types of procedures does your establishment have in place to prevent these types of accidents from happening?

Resources

Toddler’s Alcoholic Drink Prompts Changes at Applebee’s – The Detroit News

Applebee’s Corporate Statement on Incident in Madison Heights, MI – Applebee’s

© 2011 National Hospitality Institute®, TAM® of Nevada

Are Your Happy Hour Deals Falling Flat? New Ideas to Boost Your Bar Sales

Published on by TAM of Nevada4 Comments

It’s a problem common to many restaurants and bars; after a stellar opening and a few months in the limelight, sales start to fall flat. There are many reasons why establishments can see a sales dip – increased competition, shifting tastes and attitudes of patrons, tired selections and décor, etc. Deborah Harris of Bar Business Magazine recently tackled this very problem in the article, “When Sales Grow Stale – Innovate!”

TAM ® of Nevada agrees wholeheartedly with her advice to start thinking outside of the box to reinvigorate sales, motivate staff and get customers talking about your bar again. You can read the full article here. Some of our favorite suggestions included:

Mixology is becoming increasingly popular, and lots of patrons want to feel like bartending aficionados. Offer guidance, but let customers get involved in their drink selection. Offer a selection of glasses, liquors, and mixes, and let them mix and match their order to create something that suits their taste.

Try a tasting table or spirits sampler. Let your guests pick and choose from a selection of spirits to sample, and provide logoed tasting card. This way they can take down notes on which drinks they enjoyed, and they’ll have a reminder that it was your establishment they enjoyed it at.

Sometimes it’s tough to break old habits and get out of a rut, but hard work and creative thinking can pay off big for your business. What types of sales strategies or deals have you implemented with success?

Resources

When Sales Grow Stale – Innovate! – Bar Business Magazine

© 2011 National Hospitality Institute®, TAM® of Nevada

Anatomy of a TAM Card® – Find Out If You Are At Risk by Not Having An Official TAM® Card

Published on by TAM of Nevada2 Comments

Often imitated, never duplicated, TAM® of Nevada has been the sole provider of official TAM® Cards to the Las Vegas community for over 25 years. There are several providers of credible and effective alcohol awareness training and drink cards, but TAM® of Nevada is the only authorized provider of the official TAM® card. Also, more employers recommend TAM® of Nevada for their employees’ alcohol education than any other provider. Wonder why? You can learn more about what sets TAM® of Nevada apart and makes our training unique here.

Make sure whatever training program you choose is approved by the Nevada Commission on Postsecondary Education, and be wary of any company other than TAM® of Nevada that promises to sell you a TAM® Card. All training is not created equal, and working with a fake alcohol awareness card can land you, and your employer, in serious trouble. If you already have your TAM Card®, it is easy to check to make sure you’ve received a legitimate drink card and training program. Check out the sample TAM® Card shown here, and make sure yours has the same or similar look. Look for each of the following identifying characteristics which can be found on every card:

  1. TAM® name and registered trademark. Your card should have ‘TAM®’ written across the top in the title with the registered trademark symbol.
  2. Official TAM® logo. Look to the bottom left corner of your card, underneath your photo, and make sure you see the TAM® logo.
  3. Unique Control Number. On the front of your card, you should see a chain of numbers which begin after the letters OE. A different control number is issued to each TAM® Card holder, and is unique to you. Older TAM® cards may have “LVMPD#” followed by a chain of numbers.
  4. Signature on back of card. The back of your card should have the official TAM® logo along with a pre-printed signature.

If you are concerned that your current card may be invalid, or if you’d like to register for an alcohol awareness course, you can reach TAM® of Nevada here. Remember, alcohol education is mandatory for almost all service professionals in Southern Nevada, and you can learn more about alcohol awareness education requirements by reading our blog, “Call It What You May … But There’s Only One TAM Card!”

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada

Wine Tasting with Your Groceries? Whole Foods Invites Customers to Sample the Selection

Published on by TAM of Nevada1 Comment

Alcohol awareness training isn’t just for bartenders and servers in Nevada. Grocery and convenience store clerks and cashiers in Clark and Washoe Counties are also required to obtain their TAM® Cards (Nevada Revised Statutes). Off-premises liquor sales account for a major chunk of sales in Nevada, and employees of these establishments need to be just as familiar with the Techniques of Alcohol Management® as those who are serving drinks to bar patrons. Given this, Nevada off-premises professionals are already in a great position to support a move to bring bars into one of its upscale grocers… if Whole Foods brings this new feature to its Nevada locations! That’s right, the upscale grocer known for organic and locally sourced items is looking to expand its offerings in an effort to entice customers to stay longer, enjoy the selection of goods, and boost sales of beer and wine.

According to an article by Bruce Horovitz in USA Today titled, “Whole Foods Tests Bars Selling Craft Beer and Local Wine in its Stores,” Whole Foods has made the decision to open bars in about a dozen of their locations across the country serving craft beer and local wine. If the response from thirsty shoppers is positive, chances are good that even more locations across the country will start offering this service. While Whole Foods isn’t trying to compete with traditional bars, it’s clear they think this service will appeal to their niche market.

What do you think about this surprising move by Whole Foods? Do you think grocers are inviting trouble by allowing their shoppers to linger in the store over a glass of wine? According to spokeswoman Kate Lowery, Whole Foods certainly isn’t worried about a rowdy crowd. They’ll be checking I.D. when necessary and monitoring guests, just like any other bar. Kudos to Whole Foods for exploring this new bartending market! Read more of Bruce Horovitz’ article here.

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada