Laying the Foundations for Success: Building Repeat Bar Business

Building repeat business is crucial to the success of any bar or restaurant. It’s not enough to impress your guests when they visit; the overall goal is to make sure they come back, again and again! You only get one chance to make a first impression, so make sure it’s a solid one.

Nightclub & Bar recently released a blog post, “Seven Steps to Building Repeat Business,” and we here at TAM® of Nevada wholeheartedly agree with their advice, and recommend it as reading for any service professional. Make sure to check out their article for their tips on wowing guests and keeping them coming back for more. We certainly agree with their tips to acknowledge regulars and serve hospitably.

Regular guests like to be acknowledged by staff with even a simple “welcome back” or “nice to see you again.” Managers or bartenders who greet their repeat customers by name, or even remember their drink orders or preferences will impress guests and net better tips. Also remember that good food, drinks and a great ambiance are not the only components to a great night out. It’s important to always be hospitable. Excellent service will wow guests, keep them coming back, and increase the buzz about your establishment by word of mouth.

For even more tips on how to increase sales and provide a fabulous experience for your guests, make sure to read our blog posts, “Set the Tone and Increase Your Earnings with Positive Body Language,” and “Are Your Happy Hour Deals Falling Flat? New Ideas to Boost Your Bar Sales.”

Sometimes it’s the little things that make the biggest difference. What tips would you give someone to increase their repeat business?

Resources

Seven Steps to Building Repeat Business – Nightclub & Bar

© 2011 National Hospitality Institute®, TAM® of Nevada

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Are Your Happy Hour Deals Falling Flat? New Ideas to Boost Your Bar Sales

It’s a problem common to many restaurants and bars; after a stellar opening and a few months in the limelight, sales start to fall flat. There are many reasons why establishments can see a sales dip – increased competition, shifting tastes and attitudes of patrons, tired selections and décor, etc. Deborah Harris of Bar Business Magazine recently tackled this very problem in the article, “When Sales Grow Stale – Innovate!

TAM ® of Nevada agrees wholeheartedly with her advice to start thinking outside of the box to reinvigorate sales, motivate staff and get customers talking about your bar again. You can read the full article here. Some of our favorite suggestions included:

Mixology is becoming increasingly popular, and lots of patrons want to feel like bartending aficionados. Offer guidance, but let customers get involved in their drink selection. Offer a selection of glasses, liquors, and mixes, and let them mix and match their order to create something that suits their taste.

Try a tasting table or spirits sampler. Let your guests pick and choose from a selection of spirits to sample, and provide logoed tasting card. This way they can take down notes on which drinks they enjoyed, and they’ll have a reminder that it was your establishment they enjoyed it at.

Sometimes it’s tough to break old habits and get out of a rut, but hard work and creative thinking can pay off big for your business. What types of sales strategies or deals have you implemented with success?

Resources

When Sales Grow Stale – Innovate! – Bar Business Magazine

© 2011 National Hospitality Institute®, TAM® of Nevada