Tostitos has just come up with a very creative way to remind consumers about the dangers of drunk driving, just in time for Super Bowl Sunday. Tostitos collaborated with Mothers Against Drunk Driving (MADD) and Uber to design a tortilla chip bag that can tell when you should maybe call a cab to get home safely.
It stands to reason that tortilla chips are a staple at many Superbowl parties, and Tostitos’ clever design includes an alcohol sensor embedded in their chip bags. The limited edition bags feature an alcohol breath sensor that will turn red if alcohol is detected on someone’s breath and green if it’s not. For those who turn the bag red, there is a UPC code included on the bag that will grant a $10 discount code from Uber, to help consumers get home safely. It is important to note that while the bag’s alcohol sensor can determine if someone has been drinking, it will not function like a breathalyzer test and calculate BAC. It is still important for individuals to drink responsibly and make safe choices.
Check out this YouTube video from Tostitos to see the bag and learn more:
This is certainly one of the more creative tools we’ve seen to promote alcohol awareness and the importance of having a designated sober driver. What do you think about Tostitos’ “That’s How We Party” campaign and alcohol sensor bags? Let us know in the comments!
Henderson high school students are participating in a national program aimed at preventing DUI incidents and saving lives. At a time when teenagers may be tempted with chances to participate in underage drinking, a local area high school has chosen to send a powerful message to their students with the Every 15 Minutes program. Every 15 minutes, a driver, passenger, or an innocent bystander dies from an alcohol-related car crash. Every weekend, a teenager dies in a car crash and half of those accidents involve alcohol. This message about the dangers of drinking and driving will be brought to local teens in a unique way.
This week, local Foothill High School juniors and seniors will learn a tough lesson about the dangers of driving while impaired. Participants will be guided through a powerful two-day event complete with student and teacher involvement, guest speakers, and even a chance to tour what looked like an active fatal accident scene involving friends and peers.
By giving teens a close-up look at the real and tragic consequences of driving while impaired, there is hope that students will take the lessons to heart and make safe choices for themselves in the future. The Henderson Police Department has partnered with other area agencies since 2001 to create this unique learning experience for over 46,000 Henderson teens.
Teens often have feelings of invincibility about dangerous choices and feel like nothing bad could possibly happen to them. By launching an interactive program to show the up close and personal dangers of what could happen to them and other teens like them, it drives the point home.
As a TAM® Card holder or hospitality worker, are you doing all you can to help bring the number of drunk-driving related accidents even lower?
Remember to remain vigilant:
- Hang signage in your store or bar stating that customers will be carded. ALWAYS check identification carefully, especially for anyone who appears to be under the age of 30.
- Report any suspicious behavior or activity to your supervisor or manager.
- Be an example to others by promoting safe beverage policies and keep up-to-date with your TAM® training.
Do you think the Every Fifteen Minutes program is a useful tool in reducing teen drinking and driving?
Congratulations to Hunter C. of Las Vegas, winner of our most recent quarterly gift card giveaway!
Have you recently finished an alcohol awareness class with TAM® of Nevada? If so, we’d like to hear from you! We appreciate feedback from our customers about their experiences with the TAM program. As a token of thanks for participation, we enter survey respondents into a quarterly drawing for a $25 Amazon.com gift card prize.
If you’ve recently completed your TAM® course and haven’t yet completed the customer satisfaction survey, we invite you to access the survey and submit your response before our next drawing. Let us know your favorite part of the training, what you’ve learned, your experiences with staff, or ask us any questions you might have.
Our customer satisfaction survey is available to both online and classroom students. Thank you again to all of our customers for choosing TAM® of Nevada for your alcohol awareness cards. Remember to visit us on TAM of Nevada on Facebook and keep the conversation going!
We are pleased to announce that TAM® of Nevada has been chosen by Restaurant Hospitality Institute to provide alcohol awareness training and TAM Cards for their students in Las Vegas. Alcohol awareness cards are required for all sellers and servers of alcoholic beverages in Clark County, and TAM® of Nevada is proud to offer this mandatory training with RHI’s curriculum.
A great hospitality professional can juggle customer satisfaction with a multitude of ever changing tasks each and every day. This includes fast-paced service, menu knowledge, heavy lifting, and keeping an eye to the health and safety of patrons. Given the rigors of the job, an exceptional hospitality education program, like the one offered by Restaurant Hospitality Institute, can be a great foundation for dedicated food and beverage professionals.
Visit the Restaurant Hospitality Institute website to learn more about their five-week food hospitality education program.