Imagine this: you are serving beverages to customers, just like any other day. A younger couple visits your establishment and orders two glasses of chardonnay. You size them up and they seem sober and confident, but they look like they might be a little young. Think fast – what do you do? Ask to see I.D., or make the sale and send them on their way? If you chose option number two, you would have failed the test.
This past Saturday marked Reno’s Wine Walk event, and twelve businesses were cited for serving minors. The Reno area’s Regional Street Enforcement Team, comprised of area police departments, conducts regular alcohol compliance and TAM Card checks. On Saturday, the Team sent four 18-20 year-old volunteers out to attempt alcohol purchases at 51 area businesses. This time around, twelve of those businesses made sales to the minors. These volunteers were given instructions to show their actual state-issued I.D. if they were asked for it, clearly identifying them as underage, according to authorities.
The penalties can be severe. In Nevada, serving alcohol to a minor and allowing a minor into a bar are misdemeanors, with a pre-designated fine of $500. Now, think about your training. Would you pass an alcohol compliance check? Here are some tips for keeping things safe and legal:
- Get your mandatory TAM® Card and alcohol awareness training. TAM® will train you on how to correctly check identification and how to spot fake, borrowed, or altered ID. Police officers may ask to see your alcohol awareness card during an alcohol compliance check, so it is important to be prepared.
- Check ID very carefully, and look for any inconsistencies. Watch for anyone who seems either nervous, or over confident. When checking the birth date of a customer, don’t rely only on the birth year alone to confirm someone is of legal drinking age. Minors may try to pull a fast one on busy or distracted workers by purchasing alcohol just a few months or weeks shy of their 21st birthdays. As evidenced by this recent operation, doing the math correctly is very important.
Every establishment needs policies to prevent alcohol sales to minors, and to protect themselves from liability, and the public from harm. Tell us in the Comments below – how else do you think service workers can help curb teen drinking?
Congratulations to Roque G. of Las Vegas, winner of our most recent quarterly gift card giveaway!
Have you recently finished an alcohol awareness class with TAM® of Nevada? If so, we’d like to hear from you! We appreciate feedback from our customers about their experiences with the TAM program. As a token of thanks for participation, we enter survey respondents into a quarterly drawing for a $25 Amazon.com gift card prize.
If you’ve recently completed your alcohol awareness course and haven’t yet completed the customer satisfaction survey, we invite you to access the survey and submit your response before our next drawing. Let us know your favorite part of the training, what you’ve learned, your experiences with staff, or ask us any questions you might have.
Our customer satisfaction survey is available to both online and classroom students. Thank you again to all of our customers for choosing TAM® of Nevada for your alcohol awareness cards. Remember to visit us on TAM of Nevada on Facebook and keep the conversation going!
Happy Easter! Please see below for our holiday office hours for this coming weekend. We will not be holding a class on Saturday morning.
The online TAM course is still available 24/7 at http://www.tamnevda.com!
- Friday April 14 – Open 8:30am-5:00pm
- Saturday April 15 – Office Closed
- Sunday April 16 – Office Closed
- Monday April 17 – Open 8:30am-5:00pm
Tostitos has just come up with a very creative way to remind consumers about the dangers of drunk driving, just in time for Super Bowl Sunday. Tostitos collaborated with Mothers Against Drunk Driving (MADD) and Uber to design a tortilla chip bag that can tell when you should maybe call a cab to get home safely.
It stands to reason that tortilla chips are a staple at many Superbowl parties, and Tostitos’ clever design includes an alcohol sensor embedded in their chip bags. The limited edition bags feature an alcohol breath sensor that will turn red if alcohol is detected on someone’s breath and green if it’s not. For those who turn the bag red, there is a UPC code included on the bag that will grant a $10 discount code from Uber, to help consumers get home safely. It is important to note that while the bag’s alcohol sensor can determine if someone has been drinking, it will not function like a breathalyzer test and calculate BAC. It is still important for individuals to drink responsibly and make safe choices.
Check out this YouTube video from Tostitos to see the bag and learn more:
This is certainly one of the more creative tools we’ve seen to promote alcohol awareness and the importance of having a designated sober driver. What do you think about Tostitos’ “That’s How We Party” campaign and alcohol sensor bags? Let us know in the comments!