Tag: alcohol server

The Return of Four Loko – Even Without Caffeine, Still Popular with Teens

Published on by TAM of Nevada1 Comment

The ban on caffeinated alcoholic beverages, also called alcopop, was one of the biggest stories in the beverage service and sales industry in 2010. Popular beverages such as Four Loko were called dangerous, a binge in a can, and worse. Last November the Food and Drug Administration declared alcoholic energy drinks to be a public health concern. The FDA concluded that caffeine added to malt alcoholic beverages was an unsafe food additive (U.S. Food and Drug Administration).

What made the combination so dangerous? The FDA raised concerns that caffeine additives may have masked some of the effects consumers typically rely on to determine their level of intoxication. In fact, drinkers who consume alcohol mixed with energy drinks are 3 times more likely to binge drink than drinkers who do not report mixing alcohol with energy drinks (Center for Disease Control and Prevention). All of this was alarming enough to get these drinks pulled off of shelves, but also concerning was their popularity with teens and young adults.

Four Loko was, and continues to be, extremely popular with teens. A single can of Four Loko came in at 23.5 ounces, contained 12% alcohol, and also contained unsafe additives caffeine, taurine, and guarana. Four Loko came in much larger, and more potent, than a can of beer. In fact, concerns were raised that these drinks were marketed to appeal directly to teens (Marin Institute).

Several months later, Four Loko is back on shelves, without the caffeinated punch. The drinks have been reformulated and no longer contain additives like caffeine, but they still come in 23.5 ounce containers with 12% alcohol by volume (Omaha World-Herald). Teens may not realize they are consuming as much alcohol as they are until they are well on their way to unsafe intoxication. Four Loko still comes in fruity, teen-friendly flavors like fruit punch and watermelon. It also continues to be the drink of choice for many young people around the country (Bar Business Magazine).

What can you do as a beverage service professional to keep teens safe?

  1. Make sure that ‘alcopops’ such as Four Loko sold off-premises are displayed in areas dedicated to alcoholic beverages, not in the soft drink section. Many of these drinks can be easily confused for non-alcoholic energy drinks, and it just makes it easier on everyone involved to keep them separate.
  2. Always card anyone who appears to be under the age of 30. Retailers and off-site sales professionals should be diligent about checking IDs to make sure teenagers are not trying to purchase liquor with fake or borrowed identification.
  3. For more ways to help curb teens’ access to alcohol, read our blog post, “Teen Drinking is a Dangerous Business,” and refer to We Don’t Serve Teens’ suggestions.

What policies have you instituted at your organization to deter teen drinking?

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada

Patrons Behaving Badly – Avoiding Trouble and Disturbances at Your Establishment

Published on by TAM of NevadaLeave a comment

Ask any seasoned security professional, and they’ll tell you they’ve seen some patrons behaving very badly at some point in their career. Donna Hood Crecca for Nightclub & Bar highlights this fact in her article, “Do the Right Thing.” This article focuses on security policies and procedures in place during a January incident at Temple Nightclub in San Francisco that resulted in a fatality and other injuries. A patron was knocked out and later died after a fight inside of the club; a second man was also injured, and another fight outside the club left two others stabbed with broken bottles.

What makes this unfortunate incident worth noting is that security procedures were in place and considered by police to have been more than adequate on the night in question. Club management examined and further enhanced these procedures after the tragic evening.

While these types of incidents are rare, news like this serves as a reminder. Do you have adequate policies in place to avoid trouble and disturbances at your establishment? Remember, bartenders and servers need to be concerned not only with the behavior or state of their direct customer, but how they can effect or interact with others around them. Guests are coming to your restaurant or bar to have a good time and enjoy themselves, no one wants to be harassed or otherwise made uncomfortable.

You can learn more about managing problem patrons from seasoned industry professionals with real-world experience by taking the Techniques of Alcohol Management (TAM) ® course offered by TAM® of Nevada. Here are some quick tips for hospitality workers to use:

  1. It’s easier to stop a fight before it starts.
  2. Keep an eye on your guests.
  3. Always understand and follow company policies and procedures.

You can read more about who you can legally refuse to serve or ask to leave in our blog, “Who Can You Legally Refuse to Serve or Ask to Leave? Know Your Rights! ”

What are some of your house policies about guest safety and handling disturbances at your establishment?

Resources

Do The Right Thing – Nightclub & Bar

© 2011 National Hospitality Institute®, TAM® of Nevada

Are Your Safe Beverage Service Policies Working? If Not, It Could Cost You

Published on by TAM of NevadaLeave a comment

A recent news story regarding the accidental service of an alcoholic beverage to a minor is making waves, and it serves to remind us exactly why alcohol awareness education is so important. A toddler was recently served an alcohol-infused margarita mix in place of apple juice at an Applebee’s restaurant in Michigan, possibly the result of a mislabeled bottle at the bar. You can read the full story on The Detroit News’ website here.

New procedures have been put in place by the company to prevent this type of mistake from happening again, but the damage has already been done. The parents are suing, and there is a monstrous wave of bad publicity for the Applebee’s franchise. Luckily, the child who consumed the beverage and began behaving strangely is OK, but he did register a .10 BAC, more than the legal limit of intoxication for an adult driver. Worth noting and also alarming is that this is the fourth such related incident reported since 2006 for Applebee’s. This is why staff training and alcohol awareness education is so important. There are legal, ethical and moral obligations to keep patrons, of all ages, safe.

Policy changes put into place by Applebee’s include only using apple juice from single-serve containers and retraining staff on beverage pouring policies and procedures. You can read Applebee’s response regarding the event and more about their new procedures here.

As a reminder to all hospitality workers, there are a few common-sense solutions that everyone can use to make sure that patrons are receiving what they ordered, and are being served safely and responsibly.

  1. Store alcoholic and non-alcoholic beverages separately, and make sure containers are labeled properly so that bartenders and servers are aware of the contents. A pitcher may look like it contains juice or something else recognizable, but if you aren’t 100% sure of the contents, do not serve it.
  2. Double check that your guests are being served exactly what they ordered. If you deliver beverages to your guests, aside from visually inspecting the glass to make sure that they are receiving their correct beverage choice, you can repeat the beverage name to the patron upon delivery to confirm with them that they are receiving exactly what they ordered. If another staff member delivers beverages to your patrons for you, swing by to make sure the order is correct and they are happy with their beverage.
  3. Always card your guests if they appear to be under 30. Hospitality workers need to be concerned not only with incorrect orders and beverages, but also underage patrons who are trying to illegally obtain alcoholic beverages. To learn more about recognizing a fake or borrowed ID, refer to our blog post, “Are Minors Using Fake IDs and Sneaking Past You?” Most establishments also have a guidebook, like the I.D. Checking Guide, for validating various forms of identification. Ask your manager if you have a guide like this in your establishment and refer to it if needed. The I.D. Checking Guide can be purchased from TAM® here.

To learn more about safe beverage service, take the Techniques of Alcohol Management (TAM) ® course offered by TAM® of Nevada. Do you think this incident could have been prevented? What types of procedures does your establishment have in place to prevent these types of accidents from happening?

Resources

Toddler’s Alcoholic Drink Prompts Changes at Applebee’s – The Detroit News

Applebee’s Corporate Statement on Incident in Madison Heights, MI – Applebee’s

© 2011 National Hospitality Institute®, TAM® of Nevada

Are Your Happy Hour Deals Falling Flat? New Ideas to Boost Your Bar Sales

Published on by TAM of Nevada4 Comments

It’s a problem common to many restaurants and bars; after a stellar opening and a few months in the limelight, sales start to fall flat. There are many reasons why establishments can see a sales dip – increased competition, shifting tastes and attitudes of patrons, tired selections and décor, etc. Deborah Harris of Bar Business Magazine recently tackled this very problem in the article, “When Sales Grow Stale – Innovate!”

TAM ® of Nevada agrees wholeheartedly with her advice to start thinking outside of the box to reinvigorate sales, motivate staff and get customers talking about your bar again. You can read the full article here. Some of our favorite suggestions included:

Mixology is becoming increasingly popular, and lots of patrons want to feel like bartending aficionados. Offer guidance, but let customers get involved in their drink selection. Offer a selection of glasses, liquors, and mixes, and let them mix and match their order to create something that suits their taste.

Try a tasting table or spirits sampler. Let your guests pick and choose from a selection of spirits to sample, and provide logoed tasting card. This way they can take down notes on which drinks they enjoyed, and they’ll have a reminder that it was your establishment they enjoyed it at.

Sometimes it’s tough to break old habits and get out of a rut, but hard work and creative thinking can pay off big for your business. What types of sales strategies or deals have you implemented with success?

Resources

When Sales Grow Stale – Innovate! – Bar Business Magazine

© 2011 National Hospitality Institute®, TAM® of Nevada