Tag: alcoholic beverages

Are Your Safe Beverage Service Policies Working? If Not, It Could Cost You

Published on by TAM of NevadaLeave a comment

A recent news story regarding the accidental service of an alcoholic beverage to a minor is making waves, and it serves to remind us exactly why alcohol awareness education is so important. A toddler was recently served an alcohol-infused margarita mix in place of apple juice at an Applebee’s restaurant in Michigan, possibly the result of a mislabeled bottle at the bar. You can read the full story on The Detroit News’ website here.

New procedures have been put in place by the company to prevent this type of mistake from happening again, but the damage has already been done. The parents are suing, and there is a monstrous wave of bad publicity for the Applebee’s franchise. Luckily, the child who consumed the beverage and began behaving strangely is OK, but he did register a .10 BAC, more than the legal limit of intoxication for an adult driver. Worth noting and also alarming is that this is the fourth such related incident reported since 2006 for Applebee’s. This is why staff training and alcohol awareness education is so important. There are legal, ethical and moral obligations to keep patrons, of all ages, safe.

Policy changes put into place by Applebee’s include only using apple juice from single-serve containers and retraining staff on beverage pouring policies and procedures. You can read Applebee’s response regarding the event and more about their new procedures here.

As a reminder to all hospitality workers, there are a few common-sense solutions that everyone can use to make sure that patrons are receiving what they ordered, and are being served safely and responsibly.

  1. Store alcoholic and non-alcoholic beverages separately, and make sure containers are labeled properly so that bartenders and servers are aware of the contents. A pitcher may look like it contains juice or something else recognizable, but if you aren’t 100% sure of the contents, do not serve it.
  2. Double check that your guests are being served exactly what they ordered. If you deliver beverages to your guests, aside from visually inspecting the glass to make sure that they are receiving their correct beverage choice, you can repeat the beverage name to the patron upon delivery to confirm with them that they are receiving exactly what they ordered. If another staff member delivers beverages to your patrons for you, swing by to make sure the order is correct and they are happy with their beverage.
  3. Always card your guests if they appear to be under 30. Hospitality workers need to be concerned not only with incorrect orders and beverages, but also underage patrons who are trying to illegally obtain alcoholic beverages. To learn more about recognizing a fake or borrowed ID, refer to our blog post, “Are Minors Using Fake IDs and Sneaking Past You?” Most establishments also have a guidebook, like the I.D. Checking Guide, for validating various forms of identification. Ask your manager if you have a guide like this in your establishment and refer to it if needed. The I.D. Checking Guide can be purchased from TAM® here.

To learn more about safe beverage service, take the Techniques of Alcohol Management (TAM) ® course offered by TAM® of Nevada. Do you think this incident could have been prevented? What types of procedures does your establishment have in place to prevent these types of accidents from happening?

Resources

Toddler’s Alcoholic Drink Prompts Changes at Applebee’s – The Detroit News

Applebee’s Corporate Statement on Incident in Madison Heights, MI – Applebee’s

© 2011 National Hospitality Institute®, TAM® of Nevada

Are Your Happy Hour Deals Falling Flat? New Ideas to Boost Your Bar Sales

Published on by TAM of Nevada4 Comments

It’s a problem common to many restaurants and bars; after a stellar opening and a few months in the limelight, sales start to fall flat. There are many reasons why establishments can see a sales dip – increased competition, shifting tastes and attitudes of patrons, tired selections and décor, etc. Deborah Harris of Bar Business Magazine recently tackled this very problem in the article, “When Sales Grow Stale – Innovate!”

TAM ® of Nevada agrees wholeheartedly with her advice to start thinking outside of the box to reinvigorate sales, motivate staff and get customers talking about your bar again. You can read the full article here. Some of our favorite suggestions included:

Mixology is becoming increasingly popular, and lots of patrons want to feel like bartending aficionados. Offer guidance, but let customers get involved in their drink selection. Offer a selection of glasses, liquors, and mixes, and let them mix and match their order to create something that suits their taste.

Try a tasting table or spirits sampler. Let your guests pick and choose from a selection of spirits to sample, and provide logoed tasting card. This way they can take down notes on which drinks they enjoyed, and they’ll have a reminder that it was your establishment they enjoyed it at.

Sometimes it’s tough to break old habits and get out of a rut, but hard work and creative thinking can pay off big for your business. What types of sales strategies or deals have you implemented with success?

Resources

When Sales Grow Stale – Innovate! – Bar Business Magazine

© 2011 National Hospitality Institute®, TAM® of Nevada

April is Alcohol Awareness Month

Published on by TAM of Nevada1 Comment

We here at TAM® of Nevada like to promote alcohol awareness and responsible drinking year round. However, we’re happy to help spread the message that April is Alcohol Awareness Month, sponsored by the Substance Abuse and Mental Health Services Administration. This is an opportunity to raise awareness of alcohol abuse and encourage people to make healthy, safe life choices.

Drinking too much alcohol can lead to health problems, including alcohol poisoning, hangovers, and an increased risk of heart disease. 3 in 10 adults drink at levels that put them at risk for alcoholism, liver disease, and other problems, and nearly 18 million Americans have alcoholism or related problems (NIAAA). These are “sobering” numbers that heighten the role that servers and sellers have in protecting their communities.

This April, during Alcohol Awareness Month, TAM® of Nevada encourages you to take this time to educate yourself about the dangers of alcohol abuse. Good judgment and knowledge of the Techniques of Alcohol Management (TAM) ® are crucial qualities in a service professional; and Alcohol Awareness Month is an opportunity for you to showcase your training.

Alcohol abuse is a dangerous problem. This month, reflect on your own habits and those of your patrons. Do you recognize the signs of alcohol abuse and binge drinking in yourself or others? You can learn more about the dangers of alcoholism in hospitality workers by reading our blog ‘Warning – Hospitality Workers May Be at Risk for Alcohol Abuse,” and learn more about spotting binge drinkers by reading out blog, “Beware of Binge Drinkers.”

If you recognize a drinking problem in yourself, a loved one, or a customer, it is time to take action by making changes in your life, or making suggestions to others on ways to get help. The National Institute on Alcohol Abuse and Alcoholism has published a helpful guide titled, “How to Cut Down on Your Drinking,” to help you form an action plan to tackle the problem. Some of their tips to cut down include:

  1. Avoid temptation at home. By keeping little or no alcohol around at home, you won’t be tempted to overindulge.
  2. Learn how to say no. It may not be easy to be around other people who are drinking without imbibing yourself, but learning how to politely, but firmly say no can be empowering. You should let people know you’re trying to cut back or quit, and stay away from anyone who pushes you to drink.
  3. Keep busy with other activities. Find a hobby or activity that you enjoy and focus your energy on staying active doing something that doesn’t involve drinking.

Finally, remember one should never be afraid to ask for the help they need. One can ask for help from a friend, family member or doctor if necessary. How will you promote safe choices and alcohol awareness this month?

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada

Wine Tasting with Your Groceries? Whole Foods Invites Customers to Sample the Selection

Published on by TAM of Nevada1 Comment

Alcohol awareness training isn’t just for bartenders and servers in Nevada. Grocery and convenience store clerks and cashiers in Clark and Washoe Counties are also required to obtain their TAM® Cards (Nevada Revised Statutes). Off-premises liquor sales account for a major chunk of sales in Nevada, and employees of these establishments need to be just as familiar with the Techniques of Alcohol Management® as those who are serving drinks to bar patrons. Given this, Nevada off-premises professionals are already in a great position to support a move to bring bars into one of its upscale grocers… if Whole Foods brings this new feature to its Nevada locations! That’s right, the upscale grocer known for organic and locally sourced items is looking to expand its offerings in an effort to entice customers to stay longer, enjoy the selection of goods, and boost sales of beer and wine.

According to an article by Bruce Horovitz in USA Today titled, “Whole Foods Tests Bars Selling Craft Beer and Local Wine in its Stores,” Whole Foods has made the decision to open bars in about a dozen of their locations across the country serving craft beer and local wine. If the response from thirsty shoppers is positive, chances are good that even more locations across the country will start offering this service. While Whole Foods isn’t trying to compete with traditional bars, it’s clear they think this service will appeal to their niche market.

What do you think about this surprising move by Whole Foods? Do you think grocers are inviting trouble by allowing their shoppers to linger in the store over a glass of wine? According to spokeswoman Kate Lowery, Whole Foods certainly isn’t worried about a rowdy crowd. They’ll be checking I.D. when necessary and monitoring guests, just like any other bar. Kudos to Whole Foods for exploring this new bartending market! Read more of Bruce Horovitz’ article here.

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada