Category: Alcohol Awareness

Heineken Promotes Responsible Drinking with New Ad Campaign

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In an effort to help promote responsible alcohol consumption among consumers, beer giant Heineken is kicking off a new ad campaign telling their customers that, “Sunrise belongs to moderate drinkers.” (Bar Business Magazine). Liquor and beer brands have long promoted responsible beverage service, sales and consumption, but this new move from Heineken really highlights the idea of enjoying an alcoholic beverage, having a great time, and being responsible about your health and safety. Heineken’s campaign will be based around drinkers responsibly consuming alcoholic beverages and ending the night enjoying a sunrise.

The campaign will appear in both online and offline advertising, and will feature heavily in Heineken’s social media channels. You can check out Heineken’s Facebook page to see sunrise photos shared by other fans, and contribute your own. And remember, TAM® of Nevada is also on Facebook, connect with us socially to join the conversation about TAM training and responsible beverage service and sales, plus stay up-to-date on news, events, TAM® tips and more.

Have you seen Heineken’s newest ad campaign? Do you think it will help to promote responsible drinking?

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Heineken Launches “Sunrise” Campaign for Responsible Drinking

© 2011 National Hospitality Institute®, TAM® of Nevada

Join TAM of Nevada in Helping the Local Community with our Annual Holiday Food Drive

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TAM® of Nevada has been a trusted service provider for alcohol education in the greater Vegas community for over 25 years. We’re happy to continue to provide training to our Las Vegas Locals, and at this time of year we are giving back to the community by partnering up with Three Square to help make the holidays a little brighter for local families with our Annual Food Drive. According to Three Square, one in six households in Nevada struggles with hunger, so every little bit does help. If you’re coming to our Training Center to complete your TAM® Training in the month of December, please consider bringing along a donation of non-perishables or canned goods to donate to our Three Square drop-box.

Students and anyone else who wishes to donate can stop in at our training center at 3900 Paradise, Ste G, in Las Vegas and drop off non-perishables and canned goods during business hours up until December 31, 2011.

Items that are high in protein, such as canned meats, tuna, and peanut butter are of particular need as well as canned or powdered milk. Other items to consider donating include canned vegetables, canned fruits, personal hygiene products (i.e. toothpaste, soap, deodorant, diapers), and paper products (toilet paper, paper towels, etc.). No glass containers, perishable items or home-canned foods please!

We look forward to seeing students and community members in the month of December and sincerely wish a Happy Holiday Season to everyone!

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© 2011 National Hospitality Institute®, TAM® of Nevada

Warning: Older Adults under Financial Strain May Be at Risk for Drinking More

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It is tough times for many Americans in today’s economy, and some people are feeling the financial strain heading in to the holiday season. And, a recent study from researchers at the State University of New York at Albany, as reported by ABC News, found that older adults, especially men and people with less education, are more likely to drink and smoke when experiencing financial difficulties. Are you prepared for the holiday blues?

As explained in the study results, older adults may be at-risk for becoming heavy drinkers due to a number of issues including stress over financial uncertainty. In fact, among study participants, men who experienced financial difficulties were about 30% more likely to begin heavily drinking when compared with men who did not have money problems.

Bartenders and service professionals may notice an uptick in the number of patrons visiting their establishments to relax and unwind around the holidays, and should remain vigilant about responsible service. If you work in or run an establishment that serves or sells alcoholic beverages, you should always take precautions to safeguard your patrons, company, yourself and your community. Let’s not forget, during the holidays, 2-3 times more people die in alcohol related crashes, and 40% of traffic fatalities involve a driver who is impaired by alcohol (NIAAA). All patrons, young and old, should be monitored for over-consumption. Make sure you are employing all of the safe service techniques that you learned during your TAM® training!

For more information on how to be prepared for selling and serving drinks during the holiday season, make sure to read our blog posts, “Big Holiday Parties Are Upon Us,” and “Beware of Binge Drinkers.” Remember, hospitality is all about creating a fun experience and maintaining a safe environment for your guests and patrons. We would love to hear from you! What recommendations do you have for keeping the holidays fun and safe for your guests this season?

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© 2011 National Hospitality Institute®, TAM® of Nevada

 

Online or On-Site – Pick the TAM® Class That’s Right for You

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TAM ExamWe all know that Nevada service professionals lead busy lives, but fitting in your mandatory alcohol awareness training doesn’t have to be a scheduling nightmare! TAM® of Nevada offers convenient options for students who keep all types of hours, including training offered online, 24/7.

Classroom training isn’t for everyone. If you have a busy schedule, or just prefer to learn in the privacy of your own home, you may want to consider the option of taking your alcohol awareness training in an online environment. Our online training is just as complete and effective as our classroom training, and covers the same material. For students who complete TAM® online training, when you’re ready to take your proctored test and pick up your TAM® Card, we have convenient drop-in exam hours six days a week from 9:30am-5:00pm at our Las Vegas training center! Additionally, we now offer open lab time on Tuesdays for students who would like to complete their alcohol awareness training online, but do not have access to a computer. Students are welcome to visit our training center and use our computer lab to complete their training on Tuesdays between 9:30am and 5:00pm.

For students who prefer traditional classroom-based training, TAM® of Nevada offers class options to fit every schedule. We have instructor-led class offerings six days a week at our training center with multiple class times each day. Additionally, we also offer Spanish class every Tuesday at 6:00pm for Spanish-speaking students. Our knowledgeable instructors have real-world industry experience and will guide you through the training and give you practical advice, tips for success, and maybe even a few entertaining stories too. Check out our alcohol awareness class schedule to find a class that is convenient for you!

If you’ve completed your TAM training online or in the classroom, which option did you choose and what did you like about it?

© 2011 National Hospitality Institute®, TAM® of Nevada