It is tough times for many Americans in today’s economy, and some people are feeling the financial strain heading in to the holiday season. And, a recent study from researchers at the State University of New York at Albany, as reported by ABC News, found that older adults, especially men and people with less education, are more likely to drink and smoke when experiencing financial difficulties. Are you prepared for the holiday blues?
As explained in the study results, older adults may be at-risk for becoming heavy drinkers due to a number of issues including stress over financial uncertainty. In fact, among study participants, men who experienced financial difficulties were about 30% more likely to begin heavily drinking when compared with men who did not have money problems.
Bartenders and service professionals may notice an uptick in the number of patrons visiting their establishments to relax and unwind around the holidays, and should remain vigilant about responsible service. If you work in or run an establishment that serves or sells alcoholic beverages, you should always take precautions to safeguard your patrons, company, yourself and your community. Let’s not forget, during the holidays, 2-3 times more people die in alcohol related crashes, and 40% of traffic fatalities involve a driver who is impaired by alcohol (NIAAA). All patrons, young and old, should be monitored for over-consumption. Make sure you are employing all of the safe service techniques that you learned during your TAM® training!
For more information on how to be prepared for selling and serving drinks during the holiday season, make sure to read our blog posts, “Big Holiday Parties Are Upon Us,” and “Beware of Binge Drinkers.” Remember, hospitality is all about creating a fun experience and maintaining a safe environment for your guests and patrons. We would love to hear from you! What recommendations do you have for keeping the holidays fun and safe for your guests this season?
- Older Adults May Drink, Smoke More When Financially Stressed – ABC News
- Rethinking Holiday Drinking – National Institute on Alcohol Abuse and Alcoholism
© 2011 National Hospitality Institute®, TAM® of Nevada