Service Excellence: Best Practices for Hospitality Professionals

Bartenders and servers have a tough job. They must juggle customer satisfaction and safety with fast-paced service, heavy lifting, and hot kitchens… and do it all with smiles on their faces. Given the rigors of the job, a great hospitality worker can be a rare and welcome find.

What can one do to make sure they are putting their best foot forward? Robert Plotkin of Nightclub & Bar Magazine laid out some of the cardinal rules of superior bar service in his recent article, “The 10 Commandments of Excellent Service.” We here at TAM of Nevada agree with all of these points on what makes for excellent bar service. Like we stated in our blog post, “Set the Tone and Increase Your Earnings with Positive Body Language,” making an excellent martini will only get you so far. A positive attitude, an ability to multitask, and friendly, welcoming attitude are all must-have qualities in a top-notch hospitality professional. You can read the full article here, and here are a couple more tips that we’d add to the list:

  1. Know the menu. Familiarize yourself with both your regular menu, as well as any specials for the day, happy hour deals, etc. Guests with dietary restrictions may have questions about ingredients or preparation, and if you can correctly and quickly answer those questions without heading to the kitchen to confer with the chef, all the better. Guests will also appreciate your tips and suggestions on what’s best if they’re deciding between a few options.
  2. Check in on your guests, and listen to their feedback. Dropping off a drink or meal and disappearing only to return once they’ve finished is bad form. Check back to make sure your guests are happy, and when you ask, “How’s everything?” listen to the answer. If something isn’t right, do what you can to fix it.

Hiring managers at bars, casinos and restaurants are looking for well-rounded staff members who are willing to go the extra mile to ensure guest satisfaction. Making small changes to your routine to make sure you’re treating each guest like they are appreciated and welcome is the first step toward becoming a first-rate team member in the eyes of your manager. What insider tips would you give someone looking to excel the in hospitality industry?

Resources

The 10 Commandments of Excellent Service – Nightclub & Bar

© 2011 National Hospitality Institute®, TAM® of Nevada

Set the Tone and Increase Your Earnings with Positive Body Language

As a server or bartender, you’re often the first, and last, staff member a customer encounters. Your interactions will set the tone for the evening so you want to greet your customers warmly, and leave them reflecting on a positive experience once they head for the door. You only get one chance to make a first impression, so make sure it’s a solid one. Professionalism and competence are very important, but so is projecting a great attitude and body language.

It’s important to remember that good food, drinks and a great ambiance are not the only components to a great night out. Have you ever had poor service or a standoffish server? Experiences like this can play huge into your overall impression of an establishment. On the flipside, a positive attitude and a smile can go a long way toward making patrons feel relaxed and welcome. Not only will you put your guests into a good frame of mind, projecting a positive attitude and body language will help YOU to relax and enjoy your job as well. And, as an added bonus, positive body language and professionalism set the tone for an enjoyable evening and can net you greater tips. Here are a few easy body language dos and don’ts for hospitality workers:

  1. Smile. A smile is the first social cue your guests will pick up on, and can immediately set the tone for a positive interaction. A genuine smile conveys friendliness and a can-do attitude.
  2. Don’t cross your arms or slouch. Crossing your arms over your chest tells your customer that you’re bored, bothered or closed to them. The same thing goes for hosts and other hospitality staff, slouching over the host stand with your arms crossed is NOT the first sight your customers should see when they walk in the door; you’re showing them that you’re not having a good time and would rather be someplace else. Stand up straight and make a great impression.
  3. Pay attention and remain engaged. When taking a guest’s order, make sure you’re turned to face them and pay attention. Restaurants and bars can be loud and busy at times, but don’t get distracted and turn your gaze elsewhere. A guest wants to feel like they have your attention and an interested expression or nod to confirm you’ve heard their order is all it takes.

For even more tips on positive and negative body language, you can refer to Hcareers.com’s article, “Increase Your Tips: Professionalism and Body Language Will Earn You More Than Praise.” You can also review Hospitality Job Site’s blog post, “Hospitality 101 – The Smile and Body Language,” for even more insight into body languages cues for hospitality professionals.

Sometimes it’s the little things that make the biggest difference. What tips would you give someone to improve on their body language?

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada

Cheers! Tracing the History of Classic Cocktails

People have been mixing drinks to suit their tastes for centuries. In fact, many of the most popular and well known drinks requested by bar patrons today were first created by bartenders decades ago. Ever wonder about the history behind these classic cocktails? Being able to explain the origin of a mixed drink makes for great conversation with your patrons. The origin of many popular cocktails remains elusive, often with multiple sources claiming credit. Others can be traced back to a particular mixologist or bar. While several cocktails have more stories about their origins than ingredients in the actual drink, here are a few we can help pinpoint for you:

  1. Long Island Iced Tea – The history of the Long Island Iced Tea is easy to trace back to, you guessed it, Long Island! This drink was first whipped up by bartender Robert “Rosebud” Butt at the Oak Beach Inn in the mid-1970s (Chow, Wikipedia).
  2. Piña Colada – The official drink of Puerto Rico, made famous by Rupert Holmes’ song “Escape” (more commonly known as the ‘Piña Colada Song’), and most likely created by one of two individuals who claim credit (Chow). Depending on which account you believe, the tropical cocktail was either created by Ramon Monchito Marrero Pérez in 1954 at the Caribe Hilton, or across town by Don Ramón Portas Migot in 1963. You can read the Puerto Rico Herald’s article, “A Caribbean Tale of Two Piña Coladas,” and decide for yourself.
  3. The Mojito – This drink is popular once again, and while the exact origin can’t be confirmed, all are in agreement that its origin can be traced to Cuba, and may have first showed up around 400 years ago (Chow, Wikipedia, Bacardi). The mojito may have been popular in Cuba for many years, but perhaps its most famous fan was writer Ernest Hemingway who helped make the drink, and the Cuban bar La Bodeguita del Medio, popular among the masses.

The origin of some cocktails has become the stuff of tall tales and legends, but it certainly makes for good material to debate. What is your favorite classic drink recipe?

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada

The Return of Four Loko – Even Without Caffeine, Still Popular with Teens

The ban on caffeinated alcoholic beverages, also called alcopop, was one of the biggest stories in the beverage service and sales industry in 2010. Popular beverages such as Four Loko were called dangerous, a binge in a can, and worse. Last November the Food and Drug Administration declared alcoholic energy drinks to be a public health concern. The FDA concluded that caffeine added to malt alcoholic beverages was an unsafe food additive (U.S. Food and Drug Administration).

What made the combination so dangerous? The FDA raised concerns that caffeine additives may have masked some of the effects consumers typically rely on to determine their level of intoxication. In fact, drinkers who consume alcohol mixed with energy drinks are 3 times more likely to binge drink than drinkers who do not report mixing alcohol with energy drinks (Center for Disease Control and Prevention). All of this was alarming enough to get these drinks pulled off of shelves, but also concerning was their popularity with teens and young adults.

Four Loko was, and continues to be, extremely popular with teens. A single can of Four Loko came in at 23.5 ounces, contained 12% alcohol, and also contained unsafe additives caffeine, taurine, and guarana. Four Loko came in much larger, and more potent, than a can of beer. In fact, concerns were raised that these drinks were marketed to appeal directly to teens (Marin Institute).

Several months later, Four Loko is back on shelves, without the caffeinated punch. The drinks have been reformulated and no longer contain additives like caffeine, but they still come in 23.5 ounce containers with 12% alcohol by volume (Omaha World-Herald). Teens may not realize they are consuming as much alcohol as they are until they are well on their way to unsafe intoxication. Four Loko still comes in fruity, teen-friendly flavors like fruit punch and watermelon. It also continues to be the drink of choice for many young people around the country (Bar Business Magazine).

What can you do as a beverage service professional to keep teens safe?

  1. Make sure that ‘alcopops’ such as Four Loko sold off-premises are displayed in areas dedicated to alcoholic beverages, not in the soft drink section. Many of these drinks can be easily confused for non-alcoholic energy drinks, and it just makes it easier on everyone involved to keep them separate.
  2. Always card anyone who appears to be under the age of 30. Retailers and off-site sales professionals should be diligent about checking IDs to make sure teenagers are not trying to purchase liquor with fake or borrowed identification.
  3. For more ways to help curb teens’ access to alcohol, read our blog post, “Teen Drinking is a Dangerous Business,” and refer to We Don’t Serve Teens’ suggestions.

What policies have you instituted at your organization to deter teen drinking?

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada