Tag: selling alcohol

Set the Tone and Increase Your Earnings with Positive Body Language

Published on by TAM of Nevada5 Comments

As a server or bartender, you’re often the first, and last, staff member a customer encounters. Your interactions will set the tone for the evening so you want to greet your customers warmly, and leave them reflecting on a positive experience once they head for the door. You only get one chance to make a first impression, so make sure it’s a solid one. Professionalism and competence are very important, but so is projecting a great attitude and body language.

It’s important to remember that good food, drinks and a great ambiance are not the only components to a great night out. Have you ever had poor service or a standoffish server? Experiences like this can play huge into your overall impression of an establishment. On the flipside, a positive attitude and a smile can go a long way toward making patrons feel relaxed and welcome. Not only will you put your guests into a good frame of mind, projecting a positive attitude and body language will help YOU to relax and enjoy your job as well. And, as an added bonus, positive body language and professionalism set the tone for an enjoyable evening and can net you greater tips. Here are a few easy body language dos and don’ts for hospitality workers:

  1. Smile. A smile is the first social cue your guests will pick up on, and can immediately set the tone for a positive interaction. A genuine smile conveys friendliness and a can-do attitude.
  2. Don’t cross your arms or slouch. Crossing your arms over your chest tells your customer that you’re bored, bothered or closed to them. The same thing goes for hosts and other hospitality staff, slouching over the host stand with your arms crossed is NOT the first sight your customers should see when they walk in the door; you’re showing them that you’re not having a good time and would rather be someplace else. Stand up straight and make a great impression.
  3. Pay attention and remain engaged. When taking a guest’s order, make sure you’re turned to face them and pay attention. Restaurants and bars can be loud and busy at times, but don’t get distracted and turn your gaze elsewhere. A guest wants to feel like they have your attention and an interested expression or nod to confirm you’ve heard their order is all it takes.

For even more tips on positive and negative body language, you can refer to Hcareers.com’s article, “Increase Your Tips: Professionalism and Body Language Will Earn You More Than Praise.” You can also review Hospitality Job Site’s blog post, “Hospitality 101 – The Smile and Body Language,” for even more insight into body languages cues for hospitality professionals.

Sometimes it’s the little things that make the biggest difference. What tips would you give someone to improve on their body language?

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© 2011 National Hospitality Institute®, TAM® of Nevada

Cheers! Tracing the History of Classic Cocktails

Published on by TAM of Nevada1 Comment

People have been mixing drinks to suit their tastes for centuries. In fact, many of the most popular and well known drinks requested by bar patrons today were first created by bartenders decades ago. Ever wonder about the history behind these classic cocktails? Being able to explain the origin of a mixed drink makes for great conversation with your patrons. The origin of many popular cocktails remains elusive, often with multiple sources claiming credit. Others can be traced back to a particular mixologist or bar. While several cocktails have more stories about their origins than ingredients in the actual drink, here are a few we can help pinpoint for you:

  1. Long Island Iced Tea – The history of the Long Island Iced Tea is easy to trace back to, you guessed it, Long Island! This drink was first whipped up by bartender Robert “Rosebud” Butt at the Oak Beach Inn in the mid-1970s (Chow, Wikipedia).
  2. Piña Colada – The official drink of Puerto Rico, made famous by Rupert Holmes’ song “Escape” (more commonly known as the ‘Piña Colada Song’), and most likely created by one of two individuals who claim credit (Chow). Depending on which account you believe, the tropical cocktail was either created by Ramon Monchito Marrero Pérez in 1954 at the Caribe Hilton, or across town by Don Ramón Portas Migot in 1963. You can read the Puerto Rico Herald’s article, “A Caribbean Tale of Two Piña Coladas,” and decide for yourself.
  3. The Mojito – This drink is popular once again, and while the exact origin can’t be confirmed, all are in agreement that its origin can be traced to Cuba, and may have first showed up around 400 years ago (Chow, Wikipedia, Bacardi). The mojito may have been popular in Cuba for many years, but perhaps its most famous fan was writer Ernest Hemingway who helped make the drink, and the Cuban bar La Bodeguita del Medio, popular among the masses.

The origin of some cocktails has become the stuff of tall tales and legends, but it certainly makes for good material to debate. What is your favorite classic drink recipe?

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada

The Return of Four Loko – Even Without Caffeine, Still Popular with Teens

Published on by TAM of Nevada1 Comment

The ban on caffeinated alcoholic beverages, also called alcopop, was one of the biggest stories in the beverage service and sales industry in 2010. Popular beverages such as Four Loko were called dangerous, a binge in a can, and worse. Last November the Food and Drug Administration declared alcoholic energy drinks to be a public health concern. The FDA concluded that caffeine added to malt alcoholic beverages was an unsafe food additive (U.S. Food and Drug Administration).

What made the combination so dangerous? The FDA raised concerns that caffeine additives may have masked some of the effects consumers typically rely on to determine their level of intoxication. In fact, drinkers who consume alcohol mixed with energy drinks are 3 times more likely to binge drink than drinkers who do not report mixing alcohol with energy drinks (Center for Disease Control and Prevention). All of this was alarming enough to get these drinks pulled off of shelves, but also concerning was their popularity with teens and young adults.

Four Loko was, and continues to be, extremely popular with teens. A single can of Four Loko came in at 23.5 ounces, contained 12% alcohol, and also contained unsafe additives caffeine, taurine, and guarana. Four Loko came in much larger, and more potent, than a can of beer. In fact, concerns were raised that these drinks were marketed to appeal directly to teens (Marin Institute).

Several months later, Four Loko is back on shelves, without the caffeinated punch. The drinks have been reformulated and no longer contain additives like caffeine, but they still come in 23.5 ounce containers with 12% alcohol by volume (Omaha World-Herald). Teens may not realize they are consuming as much alcohol as they are until they are well on their way to unsafe intoxication. Four Loko still comes in fruity, teen-friendly flavors like fruit punch and watermelon. It also continues to be the drink of choice for many young people around the country (Bar Business Magazine).

What can you do as a beverage service professional to keep teens safe?

  1. Make sure that ‘alcopops’ such as Four Loko sold off-premises are displayed in areas dedicated to alcoholic beverages, not in the soft drink section. Many of these drinks can be easily confused for non-alcoholic energy drinks, and it just makes it easier on everyone involved to keep them separate.
  2. Always card anyone who appears to be under the age of 30. Retailers and off-site sales professionals should be diligent about checking IDs to make sure teenagers are not trying to purchase liquor with fake or borrowed identification.
  3. For more ways to help curb teens’ access to alcohol, read our blog post, “Teen Drinking is a Dangerous Business,” and refer to We Don’t Serve Teens’ suggestions.

What policies have you instituted at your organization to deter teen drinking?

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada

Patrons Behaving Badly – Avoiding Trouble and Disturbances at Your Establishment

Published on by TAM of NevadaLeave a comment

Ask any seasoned security professional, and they’ll tell you they’ve seen some patrons behaving very badly at some point in their career. Donna Hood Crecca for Nightclub & Bar highlights this fact in her article, “Do the Right Thing.” This article focuses on security policies and procedures in place during a January incident at Temple Nightclub in San Francisco that resulted in a fatality and other injuries. A patron was knocked out and later died after a fight inside of the club; a second man was also injured, and another fight outside the club left two others stabbed with broken bottles.

What makes this unfortunate incident worth noting is that security procedures were in place and considered by police to have been more than adequate on the night in question. Club management examined and further enhanced these procedures after the tragic evening.

While these types of incidents are rare, news like this serves as a reminder. Do you have adequate policies in place to avoid trouble and disturbances at your establishment? Remember, bartenders and servers need to be concerned not only with the behavior or state of their direct customer, but how they can effect or interact with others around them. Guests are coming to your restaurant or bar to have a good time and enjoy themselves, no one wants to be harassed or otherwise made uncomfortable.

You can learn more about managing problem patrons from seasoned industry professionals with real-world experience by taking the Techniques of Alcohol Management (TAM) ® course offered by TAM® of Nevada. Here are some quick tips for hospitality workers to use:

  1. It’s easier to stop a fight before it starts.
  2. Keep an eye on your guests.
  3. Always understand and follow company policies and procedures.

You can read more about who you can legally refuse to serve or ask to leave in our blog, “Who Can You Legally Refuse to Serve or Ask to Leave? Know Your Rights! ”

What are some of your house policies about guest safety and handling disturbances at your establishment?

Resources

Do The Right Thing – Nightclub & Bar

© 2011 National Hospitality Institute®, TAM® of Nevada