Love Is in the Air! Are You Ready for Your Valentine’s Day Guests?

Ask any seasoned restaurant professional and they will tell you Valentine’s Day is one of the busiest restaurant nights of the year (with Mother’s Day, New Year’s Eve and the day before Thanksgiving rounding out the contenders). Valentine’s Day (February 14th) is right around the corner, and you can expect to see bars, restaurants and hotels looking to capitalize on the holiday by stretching the festivities out through the weekend and through the holiday.

If you’re planning to work on this most important date-night, it presents a great opportunity to make a king’s ransom in tip money, and wow your guests at the same time. Your guests are already guaranteed to be in a happy, celebratory mood as soon as they sit down, you can help elevate their night-out even further with some extra attention and a few simple suggestions to make it extra special.

First, why not suggest a romantic or Valentine’s-Day themed cocktail to start out with? For a classy, traditional drink to celebrate the occasion, you can always recommend a good bottle of champagne or a classic martini. Make sure to be knowledgeable about different champagnes you have on hand, this is one of the most popular celebratory drinks, and knowing the nuances of which bottles you have available demonstrates your knowledge and capability as a bartender or server. If you’d like to recommend a fun, fruity cocktail, here are a few suggestions:

The Bitter Crush (Epicurious.com).

  • Crushed ice
  • 2 ounces (1/4 cup) Aperol (bitter orange aperitif)
  • 1 1/2 ounces (3 tablespoons) white rum
  • 1 teaspoon fresh lemon juice
  • 2 dashes orange bitters
  • 1/2 to 1 teaspoon sugar
  • Garnish: 1 (1 1/2-inch-long) lemon twist

Fill an 8- to 10-ounce highball glass with crushed ice. Stir together Aperol, rum, lemon juice, and bitters in a small glass measuring cup. Add sugar to taste, stirring until sugar is dissolved, then pour over ice.

The Be Mine Mojito (Recipe by Bridget Albert for Oprah.com).

  • 1 1/2 ounces Bacardi Razz (white rum optional)
  • 1 ounce simple syrup
  • 1/2 lime , freshly squeezed
  • 12 to 14 fresh mint leaves
  • 4 raspberries
  • 4 blackberries
  • Sprig of mint

In a tall glass, lightly muddle the lime juice, 3 raspberries, 3 blackberries, simple syrup and mint leaves. The trick is to muddle just enough to release the oils from the mint leaves while leaving them intact. Add crushed ice and rum, and top with soda. Stir until the outside of the glass begins to frost. Garnish with the leftover berries speared with a mint sprig.

For even more love-themed cocktail recipes, check out Alissa Ponchione’s article, “Elixirs of Love“.

Next, go out of your way to make the evening extra special for your patrons. Find out if your establishment is doing anything special for guests (prix-fixe celebratory menus, live music, floral arrangements waiting for each guest, etc.) and let your guests know about these extras. Some establishments make special arrangements with visitors when they call to make reservations, such as having a special table reserved or having a bottle of champagne on ice waiting for them. Before greeting your table, check with the hostess or whoever seats guests to find out if there are any special arrangements you should be aware of.

You can also make someone’s evening with just a little extra kindness – why not offer to take your guests’ picture or bring a rose to each of the ladies you wait on? A little extra effort can go a long way.

Finally, be knowledgeable about several of the parties and events going on around town this weekend; your guests will certainly appreciate your ability to make recommendations on after-parties, places to go to after dinner, or any hotel/spa packages being offered around the casinos. For more information on Valentine’s-themed spa treatments available around the city, check out Jeannie Borbe’s article for Lights Vegas Action. Vegas.com has released a comprehensive list of Valentine’s Day-themed special events around the city; you can find that article here.

As a service professional, one should recognize a holiday like Valentine’s Day as an opportunity to provide superior service and make a lasting impression on guests and diners. Is your establishment doing anything special to celebrate Valentine’s Day this year? Are you planning to work this weekend?

Resources

Lights Vegas Action – Fall in Love with These Valentine’s Day Spa Treatments

Vegas.com – Valentine’s Day in Vegas!

Epicurious – Bitter Crush

Oprah.com – Be Mine Mojito

Nightclub & Bar – Elixirs of Love

© 2011 National Hospitality Institute®, TAM® of Nevada

ID Scanners – Friend or Foe?

ID  scanners have their benefits. They can be helpful in determining whether an ID is the real deal. Scanners can also quickly do the math for determining the age of the person represented by the ID. In these ways, ID scanners are your friends.

However, ID scanners can also be your foe if you rely solely on the scanner. If you are a manager, keep in mind that those who are new or inexperienced at checking IDs will tend to rely on technology. Take caution if you notice that your staff is making the decision to let people in, be served, or buy based on what the scanner says, without using diligent inquiries. A diligent inquiry is a dedicated effort to establish beyond doubt that the potential customer is of legal age to purchase, possess or consume alcoholic beverages.  

By skipping this process and putting all your trust in the scanner, you put yourself and your establishment at risk. Only a human being can do the work of a diligent inquiry.

Here is a scenario that describes why the scanner alone cannot do the work of checking IDs.

You are on duty at the hottest dance club on the strip. It is one busy night with a line a mile long. You scan a drivers license for a young man and get the go ahead to let the person into your establishment. The guy you let in ends up drinking too much and passes out in the bathroom. An ambulance is called and when the medics arrive, they find another ID in his wallet. Guess what? You let a minor into the club. He gave you a valid ID that he borrowed from his brother. The club you work for gets hit with a fine and you might lose your job!

You cannot automate the ID checking process by simply running IDs through a scanner. If you use scanners at your establishment, we recommend that you use them in conjunction with diligent inquiries. You need to confirm that the person represented by the ID is in fact the person standing in front of you. The only way you can avoid this type of scenario is through a diligent inquiry.

If you are a manager, make sure that your staff, especially those who are new or inexperienced, know your house policies for checking IDs and how to use the diligent inquiry technique.

TAM Card Holders, what diligent inquiry strategies did you learn in training and what methods have you successfully used when checking IDs? What are your experiences regarding the use of ID scanners?

© 2010 National Hospitality Institute®, TAM® of Nevada

Are You Prepared for the Holiday Blues?

During November, December and January, the holiday blues can affect many people causing them to self-medicate or turn to drugs and alcohol for relief. The odds of having drugs in your establishment are not only greater during the holidays, but also with the rise in non-medical use of prescription drugs. If you work in or run an establishment that serves or sells alcoholic beverages for on-premise or off-premise consumption, you should always take precautions to safeguard your company, yourself and your community. 

As you know, drugs bring unwanted trouble into an establishment, such as: negative press/media, violence, fights, overdoses, higher levels of intoxication, etc. Because the holiday months are peak periods for drug and alcohol use, you should pay even more attention and observe what is going on around you.

Illicit drug use is widespread. Here are some national and Nevada specific stats that are alarming and we’ve included links to pictures of these drugs so that you can identify them when you see them.

  • In 2009, an estimated 21.8 million Americans aged 12 or older were current (past month) illicit drug users, meaning they had used an illicit drug during the month prior to the survey interview. [2009 National Survey on Drug Use and Health (NSDUH)] 
  • Nevada ranks 4th in the nation in non-medical use of prescription pain relievers in people ages 18 to 25. [2006 National Survey on Drug Use and Health (NSDUH)]
  • The most commonly misused pain relievers are: Vicodin (acetaminophen and hydrocodone), OxyContin (oxycodone), Tylenol 3 (acetaminophen and codeine phosphate), and Percocet (oxycodone and acetaminophen). 
  • In the years 2002 through 2006, Nevada ranked highest in the nation aged 12 or older reporting methamphetamine use in the past year. [2006 National Survey on Drug Use and Health (NSDUH)] 
  • Marijuana was used by 76.6 percent of current illicit drug users and was the only drug used by 58.0 percent of them. [2009 National Survey on Drug Use and Health (NSDUH)] 
  • In August 2007, an NSDUH report on worker substance use indicated that 28% of full time workers (age 18 to 64) in the accommodations and food services, arts and entertainment industry had used illicit drugs in the past month.  [2007 National Survey on Drug Use and Health (NSDUH)] 

So, how can you keep drugs out without having to search and frisk everyone who comes through your doors?

  • Partner with local authorities and train your staff—Local law enforcement are your partners and can help you provide training to your employees.
  • Communicate expectations—Make sure that your new employee orientation and employee handbook covers ways to handle drugs in your establishment. Clearly state that drug use is not tolerated and give employees information about who to notify when someone (whether a guest or a colleague) is using illegal drugs on the establishment’s property.
  • Increase your security staff—Your security staff should be present, visible to your guests and well-trained in detecting the behaviors and indications of drug use.
  • Estimate BAC—Remember to calculate the BAC (Blood Alcohol Concentration) of your guests. If you notice that someone is showing the effects of the alcohol sooner than you expected, then you should be cautious as they may be taking prescription pain relievers or using some other substance.
  • Encourage reporting of suspicious behavior—You need the eyes and ears of your employees if you are going to keep drugs out of your establishment. Heighten their awareness and give them observation tips so that they are monitoring their surroundings and reporting suspicious or unusual behavior to security or management. Don’t forget to reward your employees for reporting concerns. What gets rewarded, gets repeated.
  • Post information about illicit drug use at your establishment—Hang posters about drug use and abuse and your company’s policies for illicit drug use at your establishment in restrooms and employee break rooms. 

What measures do you take to keep drugs out of your establishment?

Resources 

http://www.methresources.gov/nv.html 

http://www.oas.samhsa.gov/2k7/industry/worker.htm

http://mhds.nv.gov/dmdocuments/SANSDUHStateRankings.pdf

© 2010 National Hospitality Institute®, TAM® of Nevada

Big Holiday Parties Are Upon Us!

Everyone is getting revved up for the holiday season and big holiday parties! What does that mean to you as a server, seller, security officer, operator or establishment owner?  You need to be prepared.

  1. Servers, sellers , managers and owners – Make sure your alcohol education card (TAM Card®) is current and in your possession. If your TAM Card® has expired, make sure you retake the training and get your new card before the busiest part of the holiday season is here.
  2. Servers — Be on your toes and observe those in your establishment. Watch how much you are serving and how often. Do the math and keep track of estimated Blood Alcohol Concentration (BAC) levels. Be sure that your guests are getting enough food and water while they are enjoying their alcoholic beverages. If one of the guests in the group you are serving becomes intoxicated, make sure that they have a safe ride home. Designated driver services and taxis can help get people home safely and without risk to themselves or others.
  3. Sellers — When you have customers coming into your retail store to purchase alcohol, make sure that they are not already intoxicated when you sell to them. Also, inform your employees to beware of potential third party sales and keep an eye out for any minors that are hanging out in your parking lot and approaching patrons about buying them liquor.
  4. Security Officers — Big party nights equal higher energy levels, increased levels of excitement and overindulgence. Be visible and interact with your establishment’s guests to defuse potential issues. Be extra diligent when checking IDs to ensure that you keep the underage out of your 21 and over establishment!
  5. Operators and Owners — Safeguard your establishments by letting your staff know your expectations for properly handling certain situations, like when they need to cut people off and what to do with minors who are trying to enter your establishment. With extra law enforcement out and about over the holidays, you want to make sure that all your servers, sellers and security staff have their alcohol education cards (TAM Cards®) on them at all times.

Guests are also responsible for keeping themselves in check. However, we all know that alcohol lowers inhibitions and affects good judgment, which means there are times when you need to step in and take control of certain situations.

Remember, hospitality is all about creating a fun experience and maintaining a safe environment for your guests and patrons. To achieve these goals, you may have to cut someone off or refuse to serve or sell to a guest because their behavior is negatively affecting the experience for others.

We would love to hear from you! What recommendations do you have for keeping the holidays fun and safe for your guests this season?

© 2010 National Hospitality Institute®, TAM® of Nevada