A Reminder about Responsible Beverage Service

The City of Reno Has Suspended Alcohol Licenses for Several Businesses for Selling Alcohol to Minors.

In an effort to stop the sale of alcohol to minors in the Reno area, the City of Reno and the Reno Police Department have worked together to suspend liquor licenses for sixteen area businesses after conducting compliance checks and decoy operations (KTNV). The Reno Police Department’s Street Enforcement Team routinely conducts decoy operations and checks for alcohol awareness cards, and these suspensions are an extension of the work they are doing to protect local teens, and the rest of the community. These events should serve as a reminder to hospitality professionals and service workers that it is imperative to always check identification when serving or selling alcoholic beverages. Discussion with some of our TAM® Students about this news has resulted in some great reminders that we’d like to pass on to others regarding ID checking.

  • Become TAM® certified and make sure that your alcohol awareness training is up to date. TAM® will train you on how to correctly check identification and how to spot fake, borrowed, or altered ID. Also remember that TAM® Cards expire after four years, contact TAM® of Nevada if you need to renew your training. Officials may ask to see your alcohol awareness card during an alcohol compliance check.
  • Check ID closely – When checking the birth date of a customer, don’t rely only on the birth year to confirm someone is of legal drinking age. Also check the birth day and month on a license to guarantee you are serving legally! Minors may try to pull a fast one on busy or distracted service workers by purchasing alcohol just short of their 21st birthdays. For more tips on ID checking, visit our blog post, “Are Minors Using Fake IDs and Sneaking Past You?
  • A hole punched into a driver license renders it invalid for identification purposes. As explained by a representative at the DMV Office, the Nevada Department of Motor Vehicles may hole-punch driver licenses and identification cards in order to make them easily identifiable as invalidated. This can occur when someone renews their license, transfers an out-of-state license, or a variety of other scenarios. The DMV will mail the new license to the individual within 10 working days, so this is just a temporary situation for license holders. When an identification card is invalidated at the time of license renewal, the DMV will issue a temporary paper document with information matching the punched-out driver license. Please note, the interim document for a driver license or an ID card only serves as a confirmation that the application is pending; it is not a form of identification (Nevada DMV). Check with your employer for company policy on acceptable ID policy. Each business must decide if the interim document, along with an invalidated driver license or ID card, will be accepted for cashing checks, buying liquor, and other transactions (Nevada DMV). In cases such as this, establishments may wish to err on the side of caution and request another form of valid identification such as a passport or military ID.

What are some tricks that you’ve seen used by fake ID holders? How else do you think service workers can help curb teen drinking?

Resources

© 2012 National Hospitality Institute®, TAM® of Nevada

 

Fake IDs Are Going High-Tech. Do You Know How to Spot Them?

Fake IDsMany college and high school students used to turn to peers with photo software and laminating machines to produce fake ID’s. Hospitality professionals and police officers alike are trained on how to spot these, but recently more sophisticated and convincing fake IDs have begun appearing on the market. Alarmingly, a new breed of fake identification, complete with holographs and barcodes, is popping up in more and more states, and it can be almost impossible to tell them apart from the real thing. For a few hundred dollars, enterprising teenagers and young adults are able to secure very realistic fake driver’s licenses and are finding it easier than ever to enter bars and clubs and purchase liquor. Are you aware of these new high-tech fake IDs, and are you making sure you aren’t getting duped?

Reporter Ashley Halsey of the Washington Post recently reported on this new wave of identification being produced in China in her article, “New Generation of Fake IDs Flinging Open Doors to Underage Drinking.” These fake IDs are being produced using real photos, signatures and identifying information specific to the purchaser, and even police officials and experienced bartenders are having a difficult time telling these apart from real IDs. So what can you do to make sure you’re looking at a legit driver’s license?

If your establishment uses a bar code reader to check identification, you may be in luck. The type of ID reported about in the article cited here has identifiers which are being flagged as bogus by card readers. Specifically, you can look for the words, “by PARTiTek” on the readout. Additionally, make sure you are up-to-date on your TAM® training, and remaining vigilant about traditional ways to spot bogus identification.

Still want to make sure you’re doing everything you can to help prevent underage drinking? Check out our blog posts, “Are Minors Using Fake IDs and Sneaking Past You?” and “ID Scanners – Friend or Foe?”

TAM® Card Holders, what are some tricks that you’ve seen used by fake ID holders? What would have been helpful to know when you first started checking IDs?

Resources

New Generation of Fake IDs Flinging Open Doors to Underage Drinking – Washington Post

© 2011 National Hospitality Institute®, TAM® of Nevada

 

Are Your Safe Beverage Service Policies Working? If Not, It Could Cost You

A recent news story regarding the accidental service of an alcoholic beverage to a minor is making waves, and it serves to remind us exactly why alcohol awareness education is so important. A toddler was recently served an alcohol-infused margarita mix in place of apple juice at an Applebee’s restaurant in Michigan, possibly the result of a mislabeled bottle at the bar. You can read the full story on The Detroit News’ website here.

New procedures have been put in place by the company to prevent this type of mistake from happening again, but the damage has already been done. The parents are suing, and there is a monstrous wave of bad publicity for the Applebee’s franchise. Luckily, the child who consumed the beverage and began behaving strangely is OK, but he did register a .10 BAC, more than the legal limit of intoxication for an adult driver. Worth noting and also alarming is that this is the fourth such related incident reported since 2006 for Applebee’s. This is why staff training and alcohol awareness education is so important. There are legal, ethical and moral obligations to keep patrons, of all ages, safe.

Policy changes put into place by Applebee’s include only using apple juice from single-serve containers and retraining staff on beverage pouring policies and procedures. You can read Applebee’s response regarding the event and more about their new procedures here.

As a reminder to all hospitality workers, there are a few common-sense solutions that everyone can use to make sure that patrons are receiving what they ordered, and are being served safely and responsibly.

  1. Store alcoholic and non-alcoholic beverages separately, and make sure containers are labeled properly so that bartenders and servers are aware of the contents. A pitcher may look like it contains juice or something else recognizable, but if you aren’t 100% sure of the contents, do not serve it.
  2. Double check that your guests are being served exactly what they ordered. If you deliver beverages to your guests, aside from visually inspecting the glass to make sure that they are receiving their correct beverage choice, you can repeat the beverage name to the patron upon delivery to confirm with them that they are receiving exactly what they ordered. If another staff member delivers beverages to your patrons for you, swing by to make sure the order is correct and they are happy with their beverage.
  3. Always card your guests if they appear to be under 30. Hospitality workers need to be concerned not only with incorrect orders and beverages, but also underage patrons who are trying to illegally obtain alcoholic beverages. To learn more about recognizing a fake or borrowed ID, refer to our blog post, “Are Minors Using Fake IDs and Sneaking Past You?” Most establishments also have a guidebook, like the I.D. Checking Guide, for validating various forms of identification. Ask your manager if you have a guide like this in your establishment and refer to it if needed. The I.D. Checking Guide can be purchased from TAM® here.

To learn more about safe beverage service, take the Techniques of Alcohol Management (TAM) ® course offered by TAM® of Nevada. Do you think this incident could have been prevented? What types of procedures does your establishment have in place to prevent these types of accidents from happening?

Resources

Toddler’s Alcoholic Drink Prompts Changes at Applebee’s – The Detroit News

Applebee’s Corporate Statement on Incident in Madison Heights, MI – Applebee’s

© 2011 National Hospitality Institute®, TAM® of Nevada