Wine Tasting with Your Groceries? Whole Foods Invites Customers to Sample the Selection

Alcohol awareness training isn’t just for bartenders and servers in Nevada. Grocery and convenience store clerks and cashiers in Clark and Washoe Counties are also required to obtain their TAM® Cards (Nevada Revised Statutes). Off-premises liquor sales account for a major chunk of sales in Nevada, and employees of these establishments need to be just as familiar with the Techniques of Alcohol Management® as those who are serving drinks to bar patrons. Given this, Nevada off-premises professionals are already in a great position to support a move to bring bars into one of its upscale grocers… if Whole Foods brings this new feature to its Nevada locations! That’s right, the upscale grocer known for organic and locally sourced items is looking to expand its offerings in an effort to entice customers to stay longer, enjoy the selection of goods, and boost sales of beer and wine.

According to an article by Bruce Horovitz in USA Today titled, “Whole Foods Tests Bars Selling Craft Beer and Local Wine in its Stores,” Whole Foods has made the decision to open bars in about a dozen of their locations across the country serving craft beer and local wine. If the response from thirsty shoppers is positive, chances are good that even more locations across the country will start offering this service. While Whole Foods isn’t trying to compete with traditional bars, it’s clear they think this service will appeal to their niche market.

What do you think about this surprising move by Whole Foods? Do you think grocers are inviting trouble by allowing their shoppers to linger in the store over a glass of wine? According to spokeswoman Kate Lowery, Whole Foods certainly isn’t worried about a rowdy crowd. They’ll be checking I.D. when necessary and monitoring guests, just like any other bar. Kudos to Whole Foods for exploring this new bartending market! Read more of Bruce Horovitz’ article here.

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© 2011 National Hospitality Institute®, TAM® of Nevada

Teen Drinking is a Dangerous Business

Each year, approximately 5,000 young people under the age of 21 die as a result of underage drinking; this includes about 1,900 deaths from motor vehicle crashes, 1,600 as a result of homicides, 300 from suicide, as well as hundreds from other injuries such as falls, burns, and drowning (National Institute on Alcohol Abuse and Alcoholism). These numbers are alarming, and service professionals should be diligent about ensuring that they are checking IDs and using their alcohol awareness training to avoid contributing to the problem.

Some adults are comfortable allowing their teenagers to drink at home, the thought process often being, “if my teenager is going to imbibe, I’d rather they do it at home under my supervision, and I don’t have to worry about them getting behind the wheel of a car or harming themselves”. Teenage drinking is dangerous, regardless of where it occurs, or who is supervising. Teens can develop dangerous drinking habits, and supervising adults should be diligent about promoting alcohol awareness and age appropriate life choices. Additionally, teens are more likely to binge drink than their adult counterparts. According to the National Society on Drug Use and Health, 72% of 18- to 20-year-old drinkers reported heavy drinking in the past month. (NSDUH).

Also alarming, a new study led by researchers at Indiana University, and summarized by CNN, shows teen problem drinking is not a phase, and could be a predictor of alcohol dependence in adulthood.

It only takes a minute to check an ID and prevent a minor from entering a bar and buying a drink, but what about off-site sales and service? Gas stations, grocery stores and liquor stores are all places that teens turn to in order to purchase liquor, and staffers at those establishments should take steps to ensure they are doing all they can to prevent illegal sales.

Service professionals must be aware of the facts and dangers of teenage drinking. These service professionals are required to obtain alcohol awareness training, and will learn valuable real-world information for dealing with these types of situations in their TAM® training. Off-site premises workers don’t necessarily know that if they sell beer and liquor to a legal adult, the adult won’t provide that liquor to teenagers, but using your best judgment and following store procedures will help to keep things safe and legal.

The national campaign We Don’t Serve Teens makes excellent and common-sense suggestions for helping to curb teenage drinking from off-site sales, “Create and maintain sales and service policies that every staffer should follow.” (We Don’t Serve Teens). Everyone involved in sales should be aware of store policies regarding acceptable forms of ID, when and how to refuse a sale, etc.

Retailers and off-site sales professionals should be diligent about checking IDs as well to make sure teenagers are not trying to purchase liquor with fake or borrowed identification. To learn more about recognizing a fake or borrowed ID, refer to our blog post, “Are Minors Using Fake IDs and Sneaking Past You?” Most establishments also have a guidebook, like the I.D. Checking Guide, for validating various forms of identification. Ask your manager if you have a guide like this in your establishment and refer to it if needed. The I.D. Checking Guide can be purchased from TAM® here.

Taking steps to stop teen drinking is everyone’s job. Parents, teens, workers, communities and others all have to work to make a difference. For more ways to help curb teens’ access to alcohol, refer to We Don’t Serve Teens’ suggestions.

What are some tricks that you’ve seen used by fake ID holders? How else do you think service workers can help curb teen drinking?

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© 2011 National Hospitality Institute®, TAM® of Nevada

Did You Know? TAM® of Nevada Now Offers Alcohol Awareness Training in Spanish

As you may know, all hardworking hospitality industry professionals in Las Vegas, and much of Nevada, are required to obtain alcohol awareness training and procure an alcohol awareness card prior to the start of work in a setting that deals with the sale and service of alcoholic beverages. Las Vegas is a growing and diverse town, and there are a multitude of Spanish-speaking and bilingual service professionals working in area casinos and clubs who are required to obtain this training.

In response to a growing demand, TAM® of Nevada is now offering alcohol awareness training to Spanish speakers at our Training Center in Las Vegas. If you want to take your training in Spanish, you can join us on Tuesday nights at 6:00pm for a course taught by instructor Roberto Valencia-Vega. Training will follow the same format of our English-language course, and you’ll be able to obtain your TAM® Card on-site immediately after passing your exam. For more information, or to enroll in one of our training sessions, please visit TAM® of Nevada’s website or call us at (702) 545-6664.

© 2011 National Hospitality Institute®, TAM® of Nevada

Working Hard for the Money – The Account of an Undercover Service Professional

Looking to find a job working on the wait staff at one of Las Vegas’ trendy clubs? Working as a service professional can be rewarding, challenging, and fast-paced. We all know that servers, bartenders, security officers and just about everyone else in this industry often spend all night on their feet working to make sure their guests are having an excellent time in a safe and pleasant atmosphere, all with a smile on their faces.

Reporter Steve Bertoni recently went to work undercover as a bus boy at The Bank Nightclub in Las Vegas. He wrote about his experience for Fobes.com, and it’s clear he’s gained a newfound appreciation for just how hard a service professional works in this town. Check out his article, “Inside the Vegas Party Machine,” for his first-hand account of the rigors he went through; from his training to upsell services, to requirements to maintain an extreme attention to detail in all areas of service. We think this is a great in-depth view of what an average day can look like for a bus boy, and readers will see just how hard service professionals work.

Don’t forget, in order to work in the hospitality industry in Nevada, you’ll need to obtain your Health Card, and your Alcohol Awareness Card. You can obtain your alcohol awareness card online or in-person from TAM® of Nevada. It’s the first of several steps to becoming a stellar hospitality professional.

Do you think Steve Bertoni’s account of his time on the job is a realistic portrayal of the service industry? What type of on-the-job training have you been through prior to the start of work?

Resources

Inside the Vegas Party Machine – Forbes.com

© 2011 National Hospitality Institute®, TAM® of Nevada