Tostitos has just come up with a very creative way to remind consumers about the dangers of drunk driving, just in time for Super Bowl Sunday. Tostitos collaborated with Mothers Against Drunk Driving (MADD) and Uber to design a tortilla chip bag that can tell when you should maybe call a cab to get home safely.
It stands to reason that tortilla chips are a staple at many Superbowl parties, and Tostitos’ clever design includes an alcohol sensor embedded in their chip bags. The limited edition bags feature an alcohol breath sensor that will turn red if alcohol is detected on someone’s breath and green if it’s not. For those who turn the bag red, there is a UPC code included on the bag that will grant a $10 discount code from Uber, to help consumers get home safely. It is important to note that while the bag’s alcohol sensor can determine if someone has been drinking, it will not function like a breathalyzer test and calculate BAC. It is still important for individuals to drink responsibly and make safe choices.
Check out this YouTube video from Tostitos to see the bag and learn more:
This is certainly one of the more creative tools we’ve seen to promote alcohol awareness and the importance of having a designated sober driver. What do you think about Tostitos’ “That’s How We Party” campaign and alcohol sensor bags? Let us know in the comments!
It’s that time of year again; Super Bowl XLVIII is scheduled for this Sunday! If you aren’t working and are looking for a place to watch the game, there are plenty of options and places to join the party all over Las Vegas. It doesn’t matter which team you’re rooting for, if you prefer snacks and a pint at the pub, or cheering loud with the casino crowd, there’s something out there for everyone. Check out this extensive list of parties all over town, provided by Vegas Chatter.
If you’re working during the big game, remember to be extra careful in checking identification, and in observing customers. Special events like the Super Bowl can lead to high energy levels, increased excitement and celebration, and sometimes overindulgence. For a list of ways to focus on responsible service, refer to our blog post, “Are You Doing All You Can to Help Prevent Drunk Driving?”
As a reminder, if you need to renew your TAM® Card before Sunday, our office offers TAM® classes and exam proctoring six days a week. Register on our website or visit our new office fifteen minutes before the start of class to register at the door, walk-ins are always welcome!
Remember, kick-off time this Sunday will be at approximately 3:30 p.m. Pacific Time. Where are you going to watch the game? If you’re working, is your establishment doing anything special for the day?
© 2014 National Hospitality Institute®, TAM® of Nevada
It’s that time of year again, Super Bowl XLV is coming this Sunday; and, it’s going to be a blast. If you aren’t working, and don’t want to stay home to cheer on your favored team from the couch this year, there are plenty of options and places to join the party and watch the game all over Vegas. It doesn’t matter if you’re rooting for the Packers or the Steelers, if you prefer beer nuts and Heineken at the pub, or cheering loud with the casino crowd, there’s something out there for everyone.
Check out this extensive list of parties all over town, provided by Vegas Chatter. If you don’t find something to suit your fancy there, Vegas.com has also compiled their own list of the best sports books and parties for the big day; check out their list here.
Remember, kick-off time this Sunday will be at approximately 3:00 p.m. Pacific Time. Where are you going to watch the game? If you’re working, is your establishment doing anything special for the day?
© 2011 National Hospitality Institute®, TAM® of Nevada