Tostitos has just come up with a very creative way to remind consumers about the dangers of drunk driving, just in time for Super Bowl Sunday. Tostitos collaborated with Mothers Against Drunk Driving (MADD) and Uber to design a tortilla chip bag that can tell when you should maybe call a cab to get home safely.
It stands to reason that tortilla chips are a staple at many Superbowl parties, and Tostitos’ clever design includes an alcohol sensor embedded in their chip bags. The limited edition bags feature an alcohol breath sensor that will turn red if alcohol is detected on someone’s breath and green if it’s not. For those who turn the bag red, there is a UPC code included on the bag that will grant a $10 discount code from Uber, to help consumers get home safely. It is important to note that while the bag’s alcohol sensor can determine if someone has been drinking, it will not function like a breathalyzer test and calculate BAC. It is still important for individuals to drink responsibly and make safe choices.
Check out this YouTube video from Tostitos to see the bag and learn more:
This is certainly one of the more creative tools we’ve seen to promote alcohol awareness and the importance of having a designated sober driver. What do you think about Tostitos’ “That’s How We Party” campaign and alcohol sensor bags? Let us know in the comments!