Tag: serving alcohol

Increase Your Earnings with Suggestive Selling and Upselling

Published on by TAM of NevadaLeave a comment

Many individuals in the hospitality industry depend on their tip money for the majority of their income. There are several ways to net bigger tips, increase customer satisfaction and impress your manager by netting bigger sales. It’s not rocket science, a higher tab very often equates to a higher tip, and what service professional doesn’t want to increase bar sales, and in turn, their own tips? Providing excellent customer service in addition to responsible beverage service is one of the most important duties of a bartender or server. In addition, try these tips to raise the bar even higher and increase your earnings:

  1. Upselling is one of the most popular and effective ways to increase your earnings potential, as long as it is done the right way. One example is if your patron orders a drink that can be made more than one way. If a mixed drink comes in a standard size or large size, it would be acceptable to ask if they’d like to order the larger size. Similarly, you can promote your top shelf liquors. If a patron asks for a mixed drink, ask them if they’d like to select the premium option. A simple, “Would you like your Cosmopolitan made with Grey Goose?” is an easy way to upsell your offerings without being pushy.
  2. Suggesting premium beverages or signature drinks over well drinks is another easy way to increase sales. A patron can get a well drink anywhere in town, suggesting one of your establishment’s signature cocktails or a drink that is very popular with other patrons can instantly boost the bar tab, and your customer gets to try something new and exciting.
  3. If patrons ask for beverage suggestions, provide information on what you like, ask them about their drink preferences and make suggestions based on their individual tastes, and also be knowledgeable about wine selections and pairings. A service professional can help make a guest’s night-out extra special with some extra attention and a few simple suggestions. For more information on food and wine pairings, check out our blog post, “Bon Appetit! Food and Wine Pairings 101.”
  4. Drink sales aren’t the only item to focus on; menu upselling is also a great way to increase your sales. Try offering your bar patrons an appetizer or entrée to go with their drinks. A simple, “Would you like to try some buffalo wings to go with your beer?” is always a good tactic.

TAM® of Nevada loves to hear suggestions from students and other industry professionals. What suggestions would you give servers on ways to net bigger tips?

© 2011 National Hospitality Institute®, TAM® of Nevada

 

Laying the Foundations for Success: Building Repeat Bar Business

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Building repeat business is crucial to the success of any bar or restaurant. It’s not enough to impress your guests when they visit; the overall goal is to make sure they come back, again and again! You only get one chance to make a first impression, so make sure it’s a solid one.

Nightclub & Bar recently released a blog post, “Seven Steps to Building Repeat Business,” and we here at TAM® of Nevada wholeheartedly agree with their advice, and recommend it as reading for any service professional. Make sure to check out their article for their tips on wowing guests and keeping them coming back for more. We certainly agree with their tips to acknowledge regulars and serve hospitably.

Regular guests like to be acknowledged by staff with even a simple “welcome back” or “nice to see you again.” Managers or bartenders who greet their repeat customers by name, or even remember their drink orders or preferences will impress guests and net better tips. Also remember that good food, drinks and a great ambiance are not the only components to a great night out. It’s important to always be hospitable. Excellent service will wow guests, keep them coming back, and increase the buzz about your establishment by word of mouth.

For even more tips on how to increase sales and provide a fabulous experience for your guests, make sure to read our blog posts, “Set the Tone and Increase Your Earnings with Positive Body Language,” and “Are Your Happy Hour Deals Falling Flat? New Ideas to Boost Your Bar Sales.”

Sometimes it’s the little things that make the biggest difference. What tips would you give someone to increase their repeat business?

Resources

Seven Steps to Building Repeat Business – Nightclub & Bar

© 2011 National Hospitality Institute®, TAM® of Nevada

Fake IDs Are Going High-Tech. Do You Know How to Spot Them?

Published on by TAM of NevadaLeave a comment

Fake IDsMany college and high school students used to turn to peers with photo software and laminating machines to produce fake ID’s. Hospitality professionals and police officers alike are trained on how to spot these, but recently more sophisticated and convincing fake IDs have begun appearing on the market. Alarmingly, a new breed of fake identification, complete with holographs and barcodes, is popping up in more and more states, and it can be almost impossible to tell them apart from the real thing. For a few hundred dollars, enterprising teenagers and young adults are able to secure very realistic fake driver’s licenses and are finding it easier than ever to enter bars and clubs and purchase liquor. Are you aware of these new high-tech fake IDs, and are you making sure you aren’t getting duped?

Reporter Ashley Halsey of the Washington Post recently reported on this new wave of identification being produced in China in her article, “New Generation of Fake IDs Flinging Open Doors to Underage Drinking.” These fake IDs are being produced using real photos, signatures and identifying information specific to the purchaser, and even police officials and experienced bartenders are having a difficult time telling these apart from real IDs. So what can you do to make sure you’re looking at a legit driver’s license?

If your establishment uses a bar code reader to check identification, you may be in luck. The type of ID reported about in the article cited here has identifiers which are being flagged as bogus by card readers. Specifically, you can look for the words, “by PARTiTek” on the readout. Additionally, make sure you are up-to-date on your TAM® training, and remaining vigilant about traditional ways to spot bogus identification.

Still want to make sure you’re doing everything you can to help prevent underage drinking? Check out our blog posts, “Are Minors Using Fake IDs and Sneaking Past You?” and “ID Scanners – Friend or Foe?”

TAM® Card Holders, what are some tricks that you’ve seen used by fake ID holders? What would have been helpful to know when you first started checking IDs?

Resources

New Generation of Fake IDs Flinging Open Doors to Underage Drinking – Washington Post

© 2011 National Hospitality Institute®, TAM® of Nevada

 

Are You Prepared for an Alcohol Awareness Card Check?

Published on by TAM of NevadaLeave a comment

Reno SignSellers and servers of alcohol in Washoe and Clark counties are required to complete alcohol education and obtain an alcohol awareness card prior to the start of work. If an undercover officer came to your place of employment today to check the status of alcohol awareness card holders, would you be in compliance?

Establishments need to be diligent in requiring staff to check ID’s when making alcohol sales. Every establishment needs policies and procedures to prevent underage persons from obtaining alcohol, and to protect themselves from liability, and the public from harm. Decoy operations are not just used to catch those selling alcohol to minors, they can also be used to check the validity of your alcohol education card and whether it is expired.

According to Fox Reno, officers on the Street Enforcement Team in Reno, Nevada recently completed alcohol compliance checks at bars and casinos around Reno, and results were surprising. Detectives used underage decoys to enter establishments and try to purchase alcohol. Of the twenty locations visited, bartenders at seven of those locations were cited for selling alcohol to a minor! Remember, selling alcohol to a minor is a very serious offense. TAM® of Nevada provides alcohol awareness training which covers all aspects of furnishing alcohol to a minor, and provides training on spotting fake IDs. Service professionals must be aware of the facts and dangers of teenage drinking and diligent about checking identification.

Additionally, if you are busted serving alcohol to a minor, one of the first things law enforcement and your employer may do is look at your alcohol education card. Of the twenty bartenders mentioned above, all were carrying an alcohol education card. Not all training is created equal; completing your alcohol awareness course with TAM® of Nevada shows you’re serious about obtaining the best alcohol education possible.

Don’t put yourself at risk, always ask for identification, and get educated on effective ways to help stop teen drinking.

Resources

Undercover Alcohol Compliance Check Results in Casino Citations – Fox Reno

© 2011 National Hospitality Institute®, TAM® of Nevada