Tag: hospitality industry

Service Excellence: Reading Customer Cues and Body Language

Published on by TAM of Nevada1 Comment

busy_bartenderA successful bartender or server is a keen and attentive observer. In addition to watching guests for signs of intoxication, one must also watch for cues and body language that indicate a guest would like to place a drink order or pay a bill. In a busy restaurant or crowded bar, it’s a challenge to provide excellent service to each and every one of your customers; the ability to watch for subtle hints and signals as you are rushing to clear tables or checking on other guests is crucial. So, do you know what to watch for?

Recently, researchers at Bielefield University in Germany compiled video recordings of customers ordering drinks in order to program a robot to interpret the body language of those people who are ready to place an order (UPI). Findings from this study help to establish clues as to what customers are doing to signal bartenders that they need service. Researchers found that only about 7% of customers looked at their wallets to signal that they would like to place an order. Looking for a more obvious clue? Surprisingly, less than 4% customers gestured at the bartender. So, what should bartenders look for from customers who may be ready to order? In this case, 90% of customers took the initiative by positioning themselves right up against the bar counter, facing the counter or the bartender. What we can take away from this is that one should also look for customers who are subtly trying to catch your eye or gain your attention.

While a robot bartender may sound like a fun gimmick for serving drinks, a responsible and diligent live bartender is necessary to read social situations and watch for signs of intoxication in customers. In addition to watching customers for cues that they would like to be served, watch them for cues that they should not be served. In order to learn the skills you need to serve effectively and responsibly, complete your Techniques of Alcohol Management® training and obtain a TAM® Card.

Also, it’s not only important to watch for cues from your guests, but remember to also remain aware of how your own body language may be perceived by others. Not only will a smile put your guests into a good frame of mind, projecting a positive attitude and body language will help YOU to relax and enjoy your job. And, as an added bonus, positive body language and professionalism set the tone for an enjoyable evening and can net you greater tips. For more tips on body language do’s and don’ts, check out our blog post “Set the Tone and Increase Your Earnings with Positive Body Language.”

Readers: What other advice would you give for reading cues and body language in customers?

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Las Vegas Restaurant Week Returns

Published on by TAM of NevadaLeave a comment

restaurant_weekLas Vegas Restaurant Week is returning to town once again from August 23rd through August 30th.

Now in its seventh year, this event continues to be a resounding success and an opportunity for restaurants and diners alike to help Three Square, southern Nevada’s food bank, combat hunger. Restaurant Week offers up the chance for diners to check out some of the most popular eateries on and off the strip if they haven’t had the chance (or the budget!) just yet. Additionally, a portion of proceeds from each meal sold at participating restaurants will go to support Three Square Food Bank. How cool is that?

What does that mean for Las Vegas’ servers, bartenders and kitchen staffs? Prepare to be VERY busy! Expect crowds of hungry diners eager to sample cuisine from the dozens of participating restaurants. Diners are heavily encouraged to make reservations, so that removes the element of surprise for many establishments.

If you are a service professional at a participating restaurant, there are a few things you can do to manage the crowds, maximize your tips, and wow your guests. For starters, make sure you can explain to guests a little bit about the Restaurant Week program and how it will help the community – your guests will feel good about participating in a worthy cause, and your restaurant also gets kudos for the same. Additionally, make sure you are familiar with the prixe fixe menus and are able to answer questions about Restaurant Week options (ex – menu substitutions, exclusions). Need a little more advice on how to keep your cool during this busy period? Make sure to read our blog post, “Feel Like You’re Stuck in a Pressure Cooker? Managing Stress on the Job.”

To learn more about Las Vegas Restaurant Week, Three Square Food Bank, and participating restaurants, you can visit the event website here.

Is your establishment participating in Restaurant Week? Which restaurants are you most excited to dine at?

© 2013 National Hospitality Institute®, TAM® of Nevada

Upselling to Increase Profits and Net Better Tips

Published on by TAM of NevadaLeave a comment

Upselling_BarWorkers in the hospitality industry often depend on tip money for the majority of their income. Looking for ways to increase your earnings? When coupled with great customer service, a higher tab almost always equates to a higher tip, and what service professional doesn’t want to increase bar sales, and in turn, their own tips? There are several ways to net bigger tips, wow your guests, and impress your manager by netting bigger sales. Nightclub & Bar recently released an article titled, “5 Tips in Training Your Staff to Upsell,” and we here at TAM® of Nevada wholeheartedly agree with their suggestions. You can read the full article here, and check out a few more suggestions for TAM® Card holders that we’d add to the list:

  1. When done correctly, upselling is one of the most effective ways to increase your earnings potential. For example, if a mixed drink comes in a standard size or large size, it would be acceptable to ask your guest if they’d like to order the larger size. Just remember to keep an eye on any patrons so they aren’t over served. A larger drink will contain more alcohol than a standard serving size. Similarly, try and promote your top shelf liquors. If a patron asks for a mixed drink, ask them if they’d like to select the premium option. A simple suggestion such as, “Would you like your drink with Grey Goose?” is an easy way to upsell your offerings without being pushy.
  2. Suggest premium beverages or signature drinks over well drinks to increase sales. A patron can get a well drink anywhere, suggesting one of your establishment’s popular signature cocktails can instantly boost the bar tab, and your customer gets to try something new and exciting.
  3. Drink sales aren’t the only item to focus on; you can also upsell food items on you menu. Try offering your bar patrons an appetizer or entrée to go with their drinks. A simple, “Would you like to try some buffalo wings to go with your beer?” is always a good tactic.

Providing excellent customer service in addition to responsible beverage service is one of the most important duties of a bartender or server. What other tips about suggestive selling and upselling would you add to the list?

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© 2013 National Hospitality Institute®, TAM® of Nevada

March Madness is Here. Are You Ready for the Crowds?

Published on by TAM of NevadaLeave a comment

march mardnessMarch Madness officially kicks off this Thursday and is one of the biggest draws of the year in Las Vegas. Why not make the most of being on center stage to show visitors and locals alike all that Vegas has to offer? Taxi drivers, restaurants, and shops will all be working hard to accommodate the influx of visitors and hotel room prices have skyrocketed for this weekend. Establishments all over town are preparing to face huge crowds of patrons looking for viewing parties, food, drink, quality service, and a good time.

If you’re planning to work during the course of the event, it presents a great opportunity to make extra tip money and wow your guests at the same time. Are you looking for ways to net bigger sales and tips? There are a few things that can set you apart from the competition:

  1. Special events such as March madness are a great opportunity to try special menu items, viewing parties or themed promotions. Why not offer a specially-priced cocktail menu to entice your guests? Your bartenders could create signature team-themed cocktails or sports-themed menu items to get your guests in the celebratory mood and trying something new. Looking for even more inspiration from other local events happening around town? Check out Vegas Chatter’s guide to March Madness celebrations.
  2. Make suggestions to your guests for visiting popular spots in Las Vegas. As a local, you can capitalize on your knowledge of what is going on in and around town and pass on suggestions to your guests on how to fill their time in between games. Guests will appreciate the insider scoop and ability to make recommendations on after-parties, places where locals like the hang out, and off the beaten path sites to visit. You may also want to suggest use of the Las Vegas monorail, trolleys, free trams, and free shuttles. With the huge crowds expected, having a variety of options to get around will be helpful.
  3. Always practice safe alcohol sales and service. The lessons you learn in your TAM® course will help you to serve responsibly. A well-educated server is familiar with alcohol’s effects on the body and can recognize the dangerous signs of over-intoxication. Watch how much you are serving and how often. You can help to cut down on the number of over-intoxicated individuals who ruin the atmosphere for others, or potentially harm themselves. Also, call a cab for any inebriated drivers on your premises. Keeping them off the road helps keep us all safe.

How are you planning to make the most of the March Madness crowds, and what team are YOU rooting for?

Resources

Vegas Chatter’s Guide To March Madness Parties – Vegas Chatter

© 2013 National Hospitality Institute®, TAM® of Nevada