Upselling to Increase Profits and Net Better Tips

Upselling_BarWorkers in the hospitality industry often depend on tip money for the majority of their income. Looking for ways to increase your earnings? When coupled with great customer service, a higher tab almost always equates to a higher tip, and what service professional doesn’t want to increase bar sales, and in turn, their own tips? There are several ways to net bigger tips, wow your guests, and impress your manager by netting bigger sales. Nightclub & Bar recently released an article titled, “5 Tips in Training Your Staff to Upsell,” and we here at TAM® of Nevada wholeheartedly agree with their suggestions. You can read the full article here, and check out a few more suggestions for TAM® Card holders that we’d add to the list:

  1. When done correctly, upselling is one of the most effective ways to increase your earnings potential. For example, if a mixed drink comes in a standard size or large size, it would be acceptable to ask your guest if they’d like to order the larger size. Just remember to keep an eye on any patrons so they aren’t over served. A larger drink will contain more alcohol than a standard serving size. Similarly, try and promote your top shelf liquors. If a patron asks for a mixed drink, ask them if they’d like to select the premium option. A simple suggestion such as, “Would you like your drink with Grey Goose?” is an easy way to upsell your offerings without being pushy.
  2. Suggest premium beverages or signature drinks over well drinks to increase sales. A patron can get a well drink anywhere, suggesting one of your establishment’s popular signature cocktails can instantly boost the bar tab, and your customer gets to try something new and exciting.
  3. Drink sales aren’t the only item to focus on; you can also upsell food items on you menu. Try offering your bar patrons an appetizer or entrée to go with their drinks. A simple, “Would you like to try some buffalo wings to go with your beer?” is always a good tactic.

Providing excellent customer service in addition to responsible beverage service is one of the most important duties of a bartender or server. What other tips about suggestive selling and upselling would you add to the list?

Resources

© 2013 National Hospitality Institute®, TAM® of Nevada

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