Tag: customer service

Service Excellence: Reading Customer Cues and Body Language

Published on by TAM of Nevada1 Comment

busy_bartenderA successful bartender or server is a keen and attentive observer. In addition to watching guests for signs of intoxication, one must also watch for cues and body language that indicate a guest would like to place a drink order or pay a bill. In a busy restaurant or crowded bar, it’s a challenge to provide excellent service to each and every one of your customers; the ability to watch for subtle hints and signals as you are rushing to clear tables or checking on other guests is crucial. So, do you know what to watch for?

Recently, researchers at Bielefield University in Germany compiled video recordings of customers ordering drinks in order to program a robot to interpret the body language of those people who are ready to place an order (UPI). Findings from this study help to establish clues as to what customers are doing to signal bartenders that they need service. Researchers found that only about 7% of customers looked at their wallets to signal that they would like to place an order. Looking for a more obvious clue? Surprisingly, less than 4% customers gestured at the bartender. So, what should bartenders look for from customers who may be ready to order? In this case, 90% of customers took the initiative by positioning themselves right up against the bar counter, facing the counter or the bartender. What we can take away from this is that one should also look for customers who are subtly trying to catch your eye or gain your attention.

While a robot bartender may sound like a fun gimmick for serving drinks, a responsible and diligent live bartender is necessary to read social situations and watch for signs of intoxication in customers. In addition to watching customers for cues that they would like to be served, watch them for cues that they should not be served. In order to learn the skills you need to serve effectively and responsibly, complete your Techniques of Alcohol Management® training and obtain a TAM® Card.

Also, it’s not only important to watch for cues from your guests, but remember to also remain aware of how your own body language may be perceived by others. Not only will a smile put your guests into a good frame of mind, projecting a positive attitude and body language will help YOU to relax and enjoy your job. And, as an added bonus, positive body language and professionalism set the tone for an enjoyable evening and can net you greater tips. For more tips on body language do’s and don’ts, check out our blog post “Set the Tone and Increase Your Earnings with Positive Body Language.”

Readers: What other advice would you give for reading cues and body language in customers?

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Qualities of a Top-Notch Service Professional – How to Project A Positive Image and Attitude

Published on by TAM of Nevada2 Comments

As a server or bartender, you’re often the first, and last, staff member a customer encounters. Your interactions will set the tone for the evening so you want to greet your customers warmly, and leave them reflecting on a positive experience once they head for the door. You only get one chance to make a first impression, so make sure it’s a great one. Professionalism and competence are very important, but so is projecting a positive image and attitude. There are a few simple steps you can take to boost your image and set the tone for a positive evening.

  1. Reflect a neat and clean appearance. Your company may have a dress code, or you may be required to wear a uniform, so always follow company procedure. Additionally, a hospitality professional should remember to keep fingernails clean and trimmed if they are handling food and beverages, and keep long hair pulled back or styled. By projecting an air of professionalism, it makes both you, and your company, look great.
  2. Maintain an engaged and positive attitude when waiting on guests. By remaining focused and attentive, your guest will pick up on your can-do attitude. Take it a step further by providing suggestions and answering any questions from the guest. They will appreciate your tips and suggestions on what’s best if they’re deciding between a few options.
  3. Remember to check in on your guests. Dropping off a drink or meal and disappearing only to return once they’ve finished is bad form. Check back to make sure your guests are happy, and when you ask, “How’s everything?” listen to the answer. If something isn’t right, do what you can to fix it. If you notice a guest with a half-full drink, ask if they would like another. Just remember to serve responsibly, never over-serve a guest.
  4. Be mindful of your body language. Service with a smile goes a long way towards putting your guests at ease. For additional easy body language do’s and don’ts for hospitality workers, read our blog post, “Set the Tone and Increase Your Earnings with Positive Body Language.”

Making small changes to your routine to make sure you’re treating each guest like they are appreciated and welcome is the first step toward becoming a first-rate hospitality professional. Additionally, providing stellar customer service is likely to net you greater tips and also impress your manager or supervisor. What other tips would you give someone looking to excel the in hospitality industry?

© 2012 National Hospitality Institute®, TAM® of Nevada

Begin the New Year with Positive Changes – Make it Your Resolution to Become TAM® Certified

Published on by TAM of NevadaLeave a comment

TAM-Hospitality-ProfessionalsLas Vegas kicked off the New Year in high style with parties at all of the hottest spots around town. While Metro police noted that the evening’s festivities remained relatively orderly, there were 22 arrests for those suspected of drunk driving, and approximately 57 arrests for minor misdemeanor offenses on the Strip (Fox 5 Vegas). Drunk driving is never OK and rowdy behavior can be problematic for all of your guests and staff. Why not vow to help try and cut that number drastically in 2012? TAM®-Certified professionals know how to help keep things safe when serving alcoholic beverages, which can cut down drastically on these types of behaviors from patrons, and help keep the mood celebratory and fun for all. Why not kick off the New Year by doing all you can to provide excellent service to your patrons while also making sure they are not over-served and able to get home safely?

2012 can be the year to resolve to make changes in your career, education and business. Whatever your resolution, TAM® of Nevada has some ideas to get you motivated.

Sign up for your TAM® Class and get trained the right way. Carry your TAM card to show you received the best possible training. Protect yourself and your employer by getting your mandatory alcohol education through TAM® of Nevada. Contact us today to sign up for one of our online or classroom-based training sessions and kick off the New Year by completing or renewing your alcohol education.

Start an exciting new career or expand your existing career in the service industry. Resolve to begin the search to find your dream job, or make changes in your attitude and delivery at your current job. If you’re looking for a new career, make this the year that you up the ante on your job search. Show employers you are serious about obtaining the best possible training by obtaining a TAM® Card, and then make sure to read out blog post “You’re Hired! Landing a Job in the Hospitality Industry” for tips on making the most of your job search and nailing the interview. Or, if you’re already happy in your current position, why not take it to the next level and work on customer service?  Wow both your patrons and your boss with a fresh new outlook and dedication to providing excellent service. Check out our blog posts “Set the Tone and Increase Your Earnings with Positive Body Language” and “Service Excellence: Best Practices for Hospitality Professionals” for even more tips and ideas on how to impress your guests and net better tips.

Try out new ideas, deals, and special events at your establishment to kick start sales and draw in new patrons. There are many reasons why establishments can see a sales dip – increased competition, shifting tastes and attitudes of patrons, tired selections and décor, etc. Sometimes it’s tough to break old habits and get out of a rut, but hard work and creative thinking can pay off big for your business. Resolve to make 2012 the year you start thinking outside of the box and try new ideas to increase sales, motivate your staff and get customers buzzing about your establishment. If you’re ready to start brainstorming, read “Are Your Happy Hour Deals Falling Flat? New Ideas to Boost Your Bar Sales” and “Beating the January Lull” from Nightclub & Bar for more ideas to help you get started.

Wishing a Happy New Year to all from TAM® of Nevada. What is your New Year’s Resolution?

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© 2012 National Hospitality Institute®, TAM® of Nevada

Laying the Foundations for Success: Building Repeat Bar Business

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Building repeat business is crucial to the success of any bar or restaurant. It’s not enough to impress your guests when they visit; the overall goal is to make sure they come back, again and again! You only get one chance to make a first impression, so make sure it’s a solid one.

Nightclub & Bar recently released a blog post, “Seven Steps to Building Repeat Business,” and we here at TAM® of Nevada wholeheartedly agree with their advice, and recommend it as reading for any service professional. Make sure to check out their article for their tips on wowing guests and keeping them coming back for more. We certainly agree with their tips to acknowledge regulars and serve hospitably.

Regular guests like to be acknowledged by staff with even a simple “welcome back” or “nice to see you again.” Managers or bartenders who greet their repeat customers by name, or even remember their drink orders or preferences will impress guests and net better tips. Also remember that good food, drinks and a great ambiance are not the only components to a great night out. It’s important to always be hospitable. Excellent service will wow guests, keep them coming back, and increase the buzz about your establishment by word of mouth.

For even more tips on how to increase sales and provide a fabulous experience for your guests, make sure to read our blog posts, “Set the Tone and Increase Your Earnings with Positive Body Language,” and “Are Your Happy Hour Deals Falling Flat? New Ideas to Boost Your Bar Sales.”

Sometimes it’s the little things that make the biggest difference. What tips would you give someone to increase their repeat business?

Resources

Seven Steps to Building Repeat Business – Nightclub & Bar

© 2011 National Hospitality Institute®, TAM® of Nevada