Are You Committed to Public Safety?

Balancing the business need to maintain a profitable operation with the legal, social and moral responsibilities that protect public health and safety creates the greatest challenge for any owner or manager in the hospitality industry.
 
The owners of the establishment, through business policies and practices, and you at the point of customer contact, are in complete control of the sales transaction. You have a right and obligation given a certain set of circumstances to serve or not to serve. In the case of off-premises selling situations, the decision is concrete and absolute. The on-premises consumption decision is initially concrete and absolute, but over a period of time becomes clouded by many circumstances and requires using substantial good judgment.
 
 
Here are some statistics that are of concern:
 
 “According to the National Highway Traffic Safety Administration, Nevada saw 1.6 alcohol-related traffic fatalities per million vehicle-miles traveled in 2008, a rate higher than the national average.” (View Source
 
 “Underage drinking is a leading contributor to death from injuries, which are the main cause of death for people under age 21. Annually, about 5,000 people under age 21 die from alcohol-related injuries involving underage drinking. About 1,900 (38 percent) of the 5,000 deaths involve motor vehicle crashes, about 1,600 (32 percent) result from homicides, and about 300 (6 percent) result from suicides.” (View Source)
 
 
These are “sobering” numbers and heighten the role that servers and sellers have in protecting their communities.  Public safety must be a personal and professional consideration of everyone in the beverage alcohol industry. Professionals in the retail beverage alcohol industry must adopt the personal value system that the sale of alcoholic beverages to underage persons, and/or persons who are intoxicated, is wrong. This must be a personal belief that guides everyone’s actions in the sale process.
  
 
By adopting the responsible hospitality policies and practices, businesses can reduce liability risks, enhance the potential for increased profitability and protect their communities.
 
What are some challenges that you face in protecting the community and what recommendations would you give to your colleagues in the industry?
 
© 2010 National Hospitality Institute®, TAM® of Nevada 

Are Minors Using Fake IDs and Sneaking Past You?

Teens and minors can be sneaky, especially when they want to get into the hottest Vegas clubs with their friends. If you’ve been in the industry for a while, then you have probably caught your fair share of minors trying to get past you with a fake ID. Here is a checklist for newbies and those who haven’t had to check IDs in a while:

  • Has the license expired?
  • Does the person in front of you look like the person pictured on the ID?
  • Does the person’s eye color match the eye color stated on the ID?
  • Is the license in a vertical format?
  • Does the birth date text and the expiration text match the text on the rest of the ID?

 

When an ID does not pass your first inspection, you can question the ID holder and ask more details, such as his/her height, weight, address, birth date, birth year, etc.

Still in doubt? Then, ask for other forms of ID, like bank or credit cards, a work ID or another ID that has the person’s name. You want to ask for these other forms of ID to make sure that it is the same person. If someone is trying to use a fake ID, it is unlikely that they will have another form of ID. 

You can also get a supervisor or manager to check the ID. Most establishments have a guidebook, like the I.D. Checking Guide, for validating various forms of identification. Ask your manager if you have a guide like this in your establishment and refer to it if needed.

It’s better to be safe than sorry. If you aren’t comfortable with the ID, then apologize to the guest and let them know that you cannot validate their identification. Welcome them to return at another time with other identification to confirm their identity and age.

What are some tricks that you’ve seen used by fake ID holders? What would have been helpful to know when you first started checking IDs?

© 2010 National Hospitality Institute®, TAM® of Nevada

Beware of Binge Drinkers

CNN.com recently reported an uptick in binge drinking. Some speculate that it may be caused by the jobless rate and economic woes. Binge drinking can result in alcohol poisoning, which occurs when a lot of alcohol is consumed in a short period of time. With Vegas being the place where people go to let loose and go a little crazy, binge drinking can be a big problem. If you are serving someone who is college-aged or if you find out that your customer may have been playing drinking games or front-loading before going out, then take precautions when serving. Think about how much more to serve and how quickly. You might also want to suggest food or water to help slow down the rate of consumption and absorption.

Why should you worry about binge drinkers and watch for those who may be headed down the path of alcohol poisoning?

  1. Someone who drinks a fatal dose of alcohol will eventually stop breathing.
  2. People, who survive an alcohol overdose, can suffer irreversible brain damage.
  3. A person’s blood alcohol concentration can continue to rise even while unconscious. Even after someone stops drinking, alcohol in the stomach and intestine continues to enter the bloodstream and circulate throughout the body.
  4. A person who appears to be sleeping it off may be in real danger.

Critical signs of alcohol poisoning include confusion, passing out and vomiting. The Mayo Clinic offers some additional symptoms and gives suggestions for how to help someone that may be suffering from alcohol poisoning.

Have you ever had a situation where you had to respond to alcohol poisoning? What advice would you give to your colleagues for handling binge drinkers and alcohol poisoning?

© 2010 National Hospitality Institute®, TAM® of Nevada 

Four Service Ideas for Vegas Hospitality Professionals

TAM-Hospitality-ProfessionalsEffective service in the hospitality industry requires product knowledge and an ability to gain the trust of your customers so that they will take advice when necessary. You need to be in a position of professional control of customer behaviors.

Following are four ideas for exercising professional service:

  1. Know the taste, characteristics, preparation and pronunciation of all menu items.
  2. Know which beverages complement each food item.
  3. Know the ingredients and how various alcoholic beverages are produced.
  4. Suggest premium brands whenever possible.

Treat your customers as if they’re in your home—guests, so to speak. Be aware that your attitude toward that customer will affect their attitude—and tipping as well. You can help ensure your “guests” have a pleasant experience and return to your establishment in the future.

What other ideas would you add to this list?

© 2010 National Hospitality Institute®, TAM® of Nevada