Tweet While You Eat? Some Restaurants are Encouraging Patrons to Get Involved

It’s considered rude to talk on your cell phone at the dinner table, but in an increasingly tech-savvy world and competitive dining industry, restaurants are breaking their own rules. Samantha Murphy of Tech News Daily explored some of the newest technology trends popping up in restaurants in her article, “Restaurants Offer iPads® & Tweets with Eats.” Some restaurants are looking for new ways to appeal to consumers and reach the largest audience possible – asking patrons to get more involved in the dining out experience by sharing their experience on social media channels such as Twitter, Facebook and FourSquare, or ordering or viewing menus on tablet devices such as the iPad® is a new way to do that. We here at TAM® of Nevada really enjoyed this article and are interested to see if, and how, this technology will continue to grow, especially in the Las Vegas area. In fact, we encourage OUR students to connect with us on Twitter and tweet about their class experiences too!

Of course as with any new technology, iPad menus and ordering also run the risk of becoming a passing fad. For another opinion on this new movement, check our Michael Austin’s article for the Chicago Sun-Times, “Pour Man: iPad wine lists let your fingers do the ordering.” Do you think moving away from paper menus and into iPads is going to go the way of the Betamax, or is there a chance this will catch on and become mainstream? Only time will tell.

Have you seen these types of programs in use anywhere yet? What do you think about allowing customers to order off of iPads: great idea or doomed to fail once the first drink is spilled on a device?

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada

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