Zagat Survey Results Offer Insight into Dining-Out Habits and Trends

Restaurateurs sometimes wish they had a window into the minds of their patrons. What do customers really want? How can we best serve our patrons while increasing profits? Well now you may just be able to find the answers.

Zagat, a leading guide for restaurants, service professionals and diners alike, has just released their 2012 Restaurant Survey Results after polling 156,000 diners across the country on everything from their favorite restaurants, to the frequency of how often they eat out. What better way to get a look at just what potential customers are buzzing about!

This year’s survey results revealed several interesting points including:

  • 81% of surveyors nationwide are in favor of restaurants being required to post their health department letter grades.
  • 91% of those surveyed in Las Vegas report that letter grades influence their dining decisions and most will eat only at restaurants that earn a B or better.
  • The U.S. tipping average is 19.2%. That number has continued to rise over the past ten years.
  • A repeat from last year, the most expensive dining in the nation is in Las Vegas, with an average meal cost of $47.53.
  • When dining at a restaurant that does not take reservations, 67% of those nationwide would be willing to wait no more than 30 minutes for a table.

Industry professionals can use the survey results to generate ideas on how cater to their patrons. And remember, responsible beverage service is a necessary component to an excellent dining experience. TAM of Nevada’s knowledgeable instructors can teach your employees how to serve responsibly, and offer real-world insight into providing all-around excellent customer service. You can buy your own copy of Zagat’s 2012 guide here. What did you find most interesting the survey results? What dining trends have you noticed recently in Las Vegas?

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada

 

Are You Ready to Take an Alcohol Awareness Exam?

StockSnap_BBX50H7QEZRead on for tips on how you can prepare for your final exam.

The State of Nevada’s Commission on Postsecondary Education requires that students pass a supervised exam with a 75% or better before being issued an Alcohol Education Card. What does that mean for you? If you complete your TAM® training online you must physically go to the provider’s approved school location to take a proctored exam after finishing the online training. If you opted to complete the course in a classroom setting you will take a test immediately following the training session.

Are you nervous about taking and passing a test? Fear not! TAM® of Nevada has been helping students prepare for their exams for over 25 years. Before you come in to our official training to obtain your TAM Card, read on for more tips on making sure you’re prepared to pass with flying colors. Rest assured the training you’ve completed with TAM® will leave you prepared to ace your exam, and excel at practicing safe beverage service techniques on the job.

How long is the exam? The exam is 25 questions. It takes approximately 15 minutes for you to take your exam and have your picture taken for your TAM Card. Most students find the test to be a breeze after participating in TAM training; all questions are a review of the material you covered during the course.

Is there a Practice Test? You bet! Students who elect to complete TAM® Card online training will take a practice test at the end of their online training. This is one of the best ways to prepare for your proctored exam; you’ll get an idea of the types of questions that will appear on your final exam and have the chance to complete a final review before taking the real thing. If you’re planning to wait a few days to take your proctored exam, you can refresh your memory on the material covered by going through the TAM Student Manual before leaving for our office.

What if I take a classroom course? Traditional classroom training will leave you equally prepared for your test as the online option. Feel free to take notes and ask questions during the class. Our instructors are there to help and make sure you’re comfortable with all of the material. They love being able to answer questions and discuss the particulars of safe beverage service with students!

Relax! Take a deep breath and focus on the questions. You’ll do great!

What other ways do you like to prepare before taking an exam?

Resources

Nevada Commission on Postsecondary Education

© 2011 National Hospitality Institute®, TAM® of Nevada

Cheers! Tracing the History of Classic Cocktails

People have been mixing drinks to suit their tastes for centuries. In fact, many of the most popular and well known drinks requested by bar patrons today were first created by bartenders decades ago. Ever wonder about the history behind these classic cocktails? Being able to explain the origin of a mixed drink makes for great conversation with your patrons. The origin of many popular cocktails remains elusive, often with multiple sources claiming credit. Others can be traced back to a particular mixologist or bar. While several cocktails have more stories about their origins than ingredients in the actual drink, here are a few we can help pinpoint for you:

  1. Long Island Iced Tea – The history of the Long Island Iced Tea is easy to trace back to, you guessed it, Long Island! This drink was first whipped up by bartender Robert “Rosebud” Butt at the Oak Beach Inn in the mid-1970s (Chow, Wikipedia).
  2. Piña Colada – The official drink of Puerto Rico, made famous by Rupert Holmes’ song “Escape” (more commonly known as the ‘Piña Colada Song’), and most likely created by one of two individuals who claim credit (Chow). Depending on which account you believe, the tropical cocktail was either created by Ramon Monchito Marrero Pérez in 1954 at the Caribe Hilton, or across town by Don Ramón Portas Migot in 1963. You can read the Puerto Rico Herald’s article, “A Caribbean Tale of Two Piña Coladas,” and decide for yourself.
  3. The Mojito – This drink is popular once again, and while the exact origin can’t be confirmed, all are in agreement that its origin can be traced to Cuba, and may have first showed up around 400 years ago (Chow, Wikipedia, Bacardi). The mojito may have been popular in Cuba for many years, but perhaps its most famous fan was writer Ernest Hemingway who helped make the drink, and the Cuban bar La Bodeguita del Medio, popular among the masses.

The origin of some cocktails has become the stuff of tall tales and legends, but it certainly makes for good material to debate. What is your favorite classic drink recipe?

Resources

© 2011 National Hospitality Institute®, TAM® of Nevada

Patrons Behaving Badly – Avoiding Trouble and Disturbances at Your Establishment

Ask any seasoned security professional, and they’ll tell you they’ve seen some patrons behaving very badly at some point in their career. Donna Hood Crecca for Nightclub & Bar highlights this fact in her article, “Do the Right Thing.” This article focuses on security policies and procedures in place during a January incident at Temple Nightclub in San Francisco that resulted in a fatality and other injuries. A patron was knocked out and later died after a fight inside of the club; a second man was also injured, and another fight outside the club left two others stabbed with broken bottles.

What makes this unfortunate incident worth noting is that security procedures were in place and considered by police to have been more than adequate on the night in question. Club management examined and further enhanced these procedures after the tragic evening.

While these types of incidents are rare, news like this serves as a reminder. Do you have adequate policies in place to avoid trouble and disturbances at your establishment? Remember, bartenders and servers need to be concerned not only with the behavior or state of their direct customer, but how they can effect or interact with others around them. Guests are coming to your restaurant or bar to have a good time and enjoy themselves, no one wants to be harassed or otherwise made uncomfortable.

You can learn more about managing problem patrons from seasoned industry professionals with real-world experience by taking the Techniques of Alcohol Management (TAM) ® course offered by TAM® of Nevada. Here are some quick tips for hospitality workers to use:

  1. It’s easier to stop a fight before it starts.
  2. Keep an eye on your guests.
  3. Always understand and follow company policies and procedures.

You can read more about who you can legally refuse to serve or ask to leave in our blog, “Who Can You Legally Refuse to Serve or Ask to Leave? Know Your Rights!

What are some of your house policies about guest safety and handling disturbances at your establishment?

Resources

Do The Right Thing – Nightclub & Bar

© 2011 National Hospitality Institute®, TAM® of Nevada