Tag: selling alcohol

Qualities of a Top-Notch Service Professional – How to Project A Positive Image and Attitude

Published on by TAM of Nevada2 Comments

As a server or bartender, you’re often the first, and last, staff member a customer encounters. Your interactions will set the tone for the evening so you want to greet your customers warmly, and leave them reflecting on a positive experience once they head for the door. You only get one chance to make a first impression, so make sure it’s a great one. Professionalism and competence are very important, but so is projecting a positive image and attitude. There are a few simple steps you can take to boost your image and set the tone for a positive evening.

  1. Reflect a neat and clean appearance. Your company may have a dress code, or you may be required to wear a uniform, so always follow company procedure. Additionally, a hospitality professional should remember to keep fingernails clean and trimmed if they are handling food and beverages, and keep long hair pulled back or styled. By projecting an air of professionalism, it makes both you, and your company, look great.
  2. Maintain an engaged and positive attitude when waiting on guests. By remaining focused and attentive, your guest will pick up on your can-do attitude. Take it a step further by providing suggestions and answering any questions from the guest. They will appreciate your tips and suggestions on what’s best if they’re deciding between a few options.
  3. Remember to check in on your guests. Dropping off a drink or meal and disappearing only to return once they’ve finished is bad form. Check back to make sure your guests are happy, and when you ask, “How’s everything?” listen to the answer. If something isn’t right, do what you can to fix it. If you notice a guest with a half-full drink, ask if they would like another. Just remember to serve responsibly, never over-serve a guest.
  4. Be mindful of your body language. Service with a smile goes a long way towards putting your guests at ease. For additional easy body language do’s and don’ts for hospitality workers, read our blog post, “Set the Tone and Increase Your Earnings with Positive Body Language.”

Making small changes to your routine to make sure you’re treating each guest like they are appreciated and welcome is the first step toward becoming a first-rate hospitality professional. Additionally, providing stellar customer service is likely to net you greater tips and also impress your manager or supervisor. What other tips would you give someone looking to excel the in hospitality industry?

© 2012 National Hospitality Institute®, TAM® of Nevada

Zagat Mixology Survey Reveals Industry Trends and What’s Popular in Cocktail Culture

Published on by TAM of Nevada2 Comments

Bartenders and establishment owners sometimes wish they had a window into the minds of their patrons. What do customers really want? How can we best serve our bar patrons while increasing profits? Well now you may just be able to find the answers.

Zagat, a leading guide for restaurants, service professionals and diners alike, has just released their first Mixology Survey Results after polling 1,000 imbibers about everything from their favorite spirits to pricing, wait times, and consumption habits. What better way to get a look at just what potential customers are buzzing about!

Survey results revealed several interesting points including:

  • 54% of survey respondents indicated that $15 is the most they will pay for a drink. Another 20% listed anything over $20 per cocktail as too expensive.
  • Good news for bartenders, the majority of customers are generous with their tipping habits. The average tip amount on bar tabs works out to be about 18.9%.
  • Regarding favorite spirits, answers are different among men and women. 46% of males said that whiskey is their favorite spirit compared to 22% of females. When it comes to vodka though, 36% of women say that’s their beverage of choice, compared with 17% of males.
  • The battle for the most popular cocktail was neck and neck. The martini and the Manhattan tied for first place with 12% each. In a close third place was the old fashioned, with 11% of the vote, and the gin and tonic and margarita were number four and number five, respectively.

Industry professionals can use the survey results to generate ideas on how cater to their patrons. And remember, responsible beverage service is a necessary component to an excellent dining experience. TAM of Nevada’s knowledgeable instructors can teach your employees how to serve responsibly, and offer real-world insight into providing all-around excellent customer service. To review the full survey results, visit the Zagat blog. What do you think of survey results, do they mirror trends that you see in your own establishment?

Sources

Mixology Survey Results Are Live! – Zagat

© 2012 National Hospitality Institute®, TAM® of Nevada

Las Vegas Teens Learn About the Dangers of Drinking and Driving

Published on by TAM of NevadaLeave a comment

Late last week, local Las Vegas Legacy High School juniors and seniors learned a tough lesson about the dangers of driving while impaired. With the Every Fifteen Minutes program, participants were guided through a unique and powerful 2-day event complete with student and parent involvement, mock obituaries being read about participating students, and even a chance to tour what looked like an active fatal accident scene involving friends and peers.

By giving teens a close-up look at the real and tragic consequences of driving while impaired, there is hope that students will take the lessons to heart and make safe choices for themselves in the future. The Las Vegas Metropolitan Police Department has partnered with the Clark County and Las Vegas Fire Departments, University Medical Center, Clark County Coroner’s Office, Mercy Air, Ambulance services, Palm Mortuary and a host of sponsors to create this unique learning experience for Clark County teens.

Teens often have feelings of invincibility about dangerous choices and feel like nothing bad could possibly happen to them. By launching an interactive program to demonstrate the dangers of what could happen to them and other teens like them, it drives the point home. To learn more about the Every Fifteen Minutes program and activities, visit the LVMP website.

The program’s name was derived from the fact that in the early 1990’s, every fifteen minutes, someone in the United States died in an alcohol-related traffic collision. The NHTSA now estimates that the number of fatal alcohol-related collisions is lower. Now, approximately every 51 minutes, someone dies in a drunk-driving related traffic collision. As a TAM® Card holder or hospitality worker, are you doing all you can to help bring the number of drunk-driving related accidents even lower?

Remember to remain vigilant:

  • Display signage in your store or bar announcing that purchasers of alcohol will be carded.
  • Report any suspicious behavior or activity among patrons to your supervisor or manager.
  • Keep up-to-date with your TAM® training.
  • ALWAYS check identification carefully, especially for anyone who appears to be under the age of 30.

What you do think about the Every Fifteen Minutes program? What policies have you instituted at your business to help deter teen drinking?

Resources

© 2012 National Hospitality Institute®, TAM® of Nevada

Slow Night at Work? Make the Most of Your Downtime

Published on by TAM of Nevada1 Comment

Even in the busy summer months, every service professional knows that once in a while there’s bound to be a slow night at every establishment. What have you done to pass the time in the past when you’ve worked a shift without a rush of patrons to keep staff busy? The next time you find yourself at a loss for how to make the best use of your downtime at work, take a look around and see where your efforts could be best put to use.

A night with few customers makes for an opportunity to catch up on cleaning and organizing the back bar and dining areas. You can pass the time dusting down bottles on display, wiping up counters, and generally tidying up common areas. Look to see if the “Lost and Found” can be cleaned out of any sunglasses, umbrellas and knick knacks that haven’t been claimed for an extended period of time. Your manager and coworkers will appreciate the effort, and a sleek and streamlined bar will be all the more appealing to patrons.

Are you a bartender? Consider experimenting with new a new cocktail recipe if you have guests who are looking to try something new. When you don’t have to rush to take care of and keep an eye on a multitude of customers, you may have extra time to get creative. You’ll get to practice your mixology skills, impress your customers, and maybe find the next signature cocktail for your establishment’s menu. Mixology is becoming increasingly popular, and lots of patrons want to feel like bartending aficionados. Offer guidance, but let customers get involved in their drink selection. While you’re at it, why not suggest an appetizer or entrée that would pair perfectly with your creation? This is a great way to help increase sales and make sure your guests are also eating and not over consuming alcoholic beverages.

Downtime at work is the perfect time to review your Participant Manual from TAM® Class to brush up on the Techniques of Alcohol Management®. TAM® Students receive a participant manual following the completion of their training. This document has a wealth of information on the alcohol awareness topics covered in your TAM® Class. There is a reason TAM® training must be repeated every four years, this information is critical to hospitality professionals and anyone who serves or sells alcoholic beverages.

What tips do you have for other hospitality professionals to maximize their time on a slow night?

© 2012 National Hospitality Institute®, TAM® of Nevada