New High-Tech Fake IDs Are a Legitimate Concern for Beverage Professionals

teens at a clubTeenagers can be sneaky, especially when they want to make their way into the hottest 21+ Las Vegas clubs. Businesses and service professionals should always remain focused when carding individuals who appear to be under 35 years of age. Recently, more sophisticated and convincing fake IDs have begun appearing on the market. This new breed of fake identification, complete with watermarks and barcodes, is popping up in more and more states, and it can be almost impossible to tell them apart from the real thing. At a cost of less than $200, enterprising teenagers and young adults are able to purchase very realistic fake driver’s licenses on the internet, often from suppliers in China, and they are finding it easier than ever to enter bars and clubs or purchase liquor.

According to a news story from the News4 I-Team, a test was performed using a scanning device popular with bar bouncers and taverns, and many seized licenses held by police were tested. Approximately 100 of those tested successfully deceived the machine, reading and displaying on the scanner as if authentic. To learn more about these new fake ID’s, check out News4’s article on the subject.

Are you aware of these new high-tech fake IDs, and are you making sure you are doing all you can to check the legitimacy of the identification presented to you? Make sure you are up-to-date on your TAM® training to additional learn tips and tricks for checking ID, and remain vigilant about traditional ways to spot bogus identification. Checking for valid identification is a major component of TAM® training.

Still want to make sure you’re doing everything you can to help prevent underage drinking? Check out our blog posts, “Are Minors Using Fake IDs and Sneaking Past You?” and “ID Scanners – Another Weapon to Combat Underage Drinking

TAM Students: What are your experiences regarding the use of ID scanners? What would have been helpful to know when you first started checking IDs?

Resources

© 2014 National Hospitality Institute®, TAM® of Nevada

Alcoholic Beverage Service at Special Events – Are You Following the Law?

iStock_000010753481XSmallContrary to popular belief, Alcohol Awareness Cards ARE required for anyone selling or serving alcoholic beverages for any length of time, including special one-time events and the TAM® Card is the one you should have. We often receive calls asking if TAM Cards are needed for individuals who will be working to sell or serve alcoholic beverages for festivals, special weekend events, and similar situations. Even if you will only be working in this type of position for a short period of time, an Alcohol Awareness Card is still mandatory.

Taking it a step further, new and veteran TAM® Card holders alike should know that ID Checking, even at special events, is a huge responsibility. Room service, banquets, conventions, race tracks, quinceañeras, weddings, festivals, company picnics and celebrations, concession stands, and the list goes on! ID Checking at special events is absolutely imperative – are you following the letter of the law?

A recent news story out of Reno concerns ID checking at a local “wine walk” festival. An alarming 84% of businesses failed alcohol compliance checks during the event (KOLO). A common practice at many festivals and special events, such as this one, is to check for participant ID during event registration. The participant may receive a special arm band, badge, stamp, beverage glass, or other item that identifies them as a registered participant of legal drinking age. However, an event wristband does not relieve servers from verifying a customer is of age.

In the case of the recent Reno wine walk, purchase of a wristband and special wine glass was used to identify participants and allow them to sample wine from a variety of area restaurants. In cases such as this, it would be very easy for one individual of legal drinking age to purchase a wristband, but then give the wristband to an underage drinker. This scenario illustrates why it is important to ALWAYS check identification and should serve as a reminder that just because a participant may have a special event pass, that does not relieve the server from checking for photo ID.

The same holds true for special events such as weddings and other banquet events. Even if a wedding reception is “adults only”, a bartender should follow procedure to card anyone who appears to be 30 years of age or younger. It is better to be safe than sorry, and helps to keep underage guests safe.

For more information on TAM® Card Requirements, refer to our blog post, “Need a TAM® Card for the Busy Summer Season? A Rundown on Requirements.” Remember, remain vigilant, and always practice the Techniques of Alcohol Management in order to provide responsible beverage service. What other advice would you give regarding alcoholic beverage service during special events?

Resources

84% of Businesses Fail Underage Alcohol Compliance Check During Wine Walk – Kolo 8 News Now

© 2013 National Hospitality Institute®, TAM® of Nevada

Teen Drinking: National Survey Shows That about 75% of Underage Nevadans Do Not Drink

teen-drinkingA new survey from the Substance Abuse and Mental Health Services Administration says Nevada comes in just below the national average for underage drinking with roughly 1 in 4 teens admitting to illegally imbibing. The National Survey on Drug Use and Health found 24.5% of Nevada residents between the ages of 12 and 20 drank liquor in the previous month.

While Nevada numbers fall below the national underage drinking rate of 26.6%, and give the state the 13th lowest rate in the country, this is still an alarming trend. As a service professional, what can you do to reinforce the message that underage drinking is not OK and the majority of underage people do not drink? What more can you do to help prevent underage drinking and keep things safe?

It only takes a minute to check an ID and prevent a minor from entering a bar and buying a drink. Additionally, gas stations, grocery stores and liquor stores are all places that teens turn to in order to purchase liquor, and staffers at those establishments should also take steps to ensure they are doing all they can to prevent illegal sales.

The first defense for sales professionals is a thorough knowledge of local and state laws, and mandatory alcohol awareness training. Alcohol awareness training from TAM of Nevada will teach you how to spot fake, altered and borrowed identification, which is popular with teen drinkers. Also remember that TAM Cards expire after four years, contact TAM® of Nevada if you need to renew your training. Officials may ask to see your alcohol awareness card during an alcohol compliance check.

Resources

 

  • State Estimates of Underage Alcohol Use and Self-Purchase of Alcohol: 2008 to 2010 – Substance Abuse and Mental Health Services Administration

 

© 2012 National Hospitality Institute®, TAM® of Nevada

Substance Abuse – An Alarming Trend Among U.S. Teens

Did you know that according to a new report from National Center on Addiction and Substance Abuse (CASA) at Columbia University, about 50% of high school students smoke, drink alcohol or use drugs? (WebMD). The sheer number of teenagers who are experimenting with these substances is alarming, and even more alarming is the likelihood that many of them will become addicted. TAM® Card Holders and hospitality professionals are often the first line defense against underage access to teen drinking. Are you doing everything you can to help prevent teenage drinking?

Retailers and off-site sales professionals should be diligent about checking IDs as well to make sure teenagers are not trying to purchase liquor with fake or borrowed identification. To learn more about recognizing a fake or borrowed ID, refer to our blog post, “Are Minors Using Fake IDs and Sneaking Past You?” Most establishments also have a guidebook, like the I.D. Checking Guide, for validating various forms of identification. Ask your manager if you have a guide like this in your establishment and refer to it if needed. The I.D. Checking Guide can be purchased from TAM® here.

In addition to diligently checking identification, there are some other easy steps one can take in both retail and on-site establishments to help prevent teen access to alcoholic beverages such as storing alcoholic and non-alcoholic beverages in separate display cases, making sure containers are labeled clearly and properly, and double checking that your guests are being served exactly what they ordered in on-site establishments. For more ways to help curb teens’ access to alcohol, refer to We Don’t Serve Teens’ suggestions.

What policies have you instituted at your organization to deter teen drinking?

Resources

Nearly Half of U.S. Teens Smoke, Drink Alcohol, or Use Drugs – WebMD Health News

Stopping Teens’ Easy Access To Alcohol – We Don’t Serve Teens

© 2011 National Hospitality Institute®, TAM® of Nevada