ID Scanners – Another Weapon to Combat Underage Drinking

Routine decoy operations are continuing across the state of Nevada from Reno to Henderson, and establishments and business owners are taking note. As we reported in a recent blog post, “The City of Reno Has Suspended Alcohol Licenses for Several Businesses for Selling Alcohol to Minors,” businesses and hospitality professionals should always remain alert and focused when selling or serving alcoholic beverages. Is your staff prepared to pass with flying colors if they are approached by undercover officers conducting an alcohol compliance check? With continued efforts across the state of Nevada to cut down on teenage drinking, alcohol sales professionals can count on a variety of tactics to ensure they are doing their best to make responsible alcohol sales.

The first defense for sales professionals is a thorough knowledge of local and state laws, and mandatory alcohol awareness training. Alcohol awareness training from TAM of Nevada will teach you how to spot fake, altered and borrowed identification, which is popular with teen drinkers. Also remember that TAM® Cards expire after four years, contact TAM® of Nevada if you need to renew your training. Officials may ask to see your alcohol awareness card during an alcohol compliance check.

Some companies, such as 7-11, are also implementing additional procedures to ensure they are making safe and legal alcoholic beverage sales. As reported by KRNV Reno, 7-11 recently installed ID scanners at all of their store locations across Nevada (KRNV Reno). Hopefully, additional safeguards such as ID scanners will deter teens from attempting to purchase alcoholic beverages altogether. ID scanners can be helpful in determining whether an ID is the real deal, and some can also quickly do the math for determining the age of the person represented by the ID. Remember, anyone selling or serving alcoholic beverages needs to confirm that the person represented by the ID is in fact the person standing in front of them. 7-11 notes that their staff is not relying on scanners alone. Staff members continue to follow company procedure in using the skills garnered during alcohol awareness training to ensure that customers are using legitimate identification that belongs to them. For more information about ID scanners, check out our blog post, “ID Scanners – Friend or Foe?

What are your experiences regarding the use of ID scanners?

Resources

© 2012 National Hospitality Institute®, TAM® of Nevada

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