Warning: Older Adults under Financial Strain May Be at Risk for Drinking More

It is tough times for many Americans in today’s economy, and some people are feeling the financial strain heading in to the holiday season. And, a recent study from researchers at the State University of New York at Albany, as reported by ABC News, found that older adults, especially men and people with less education, are more likely to drink and smoke when experiencing financial difficulties. Are you prepared for the holiday blues?

As explained in the study results, older adults may be at-risk for becoming heavy drinkers due to a number of issues including stress over financial uncertainty. In fact, among study participants, men who experienced financial difficulties were about 30% more likely to begin heavily drinking when compared with men who did not have money problems.

Bartenders and service professionals may notice an uptick in the number of patrons visiting their establishments to relax and unwind around the holidays, and should remain vigilant about responsible service. If you work in or run an establishment that serves or sells alcoholic beverages, you should always take precautions to safeguard your patrons, company, yourself and your community. Let’s not forget, during the holidays, 2-3 times more people die in alcohol related crashes, and 40% of traffic fatalities involve a driver who is impaired by alcohol (NIAAA). All patrons, young and old, should be monitored for over-consumption. Make sure you are employing all of the safe service techniques that you learned during your TAM® training!

For more information on how to be prepared for selling and serving drinks during the holiday season, make sure to read our blog posts, “Big Holiday Parties Are Upon Us,” and “Beware of Binge Drinkers.” Remember, hospitality is all about creating a fun experience and maintaining a safe environment for your guests and patrons. We would love to hear from you! What recommendations do you have for keeping the holidays fun and safe for your guests this season?

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© 2011 National Hospitality Institute®, TAM® of Nevada

 

DUI-Related Traffic Deaths Up This Year in Southern Nevada – Are You Doing All You Can to Help Prevent Drunk Driving?

If you’ve been following the local news lately, you’ll know about the recent spike in pedestrian deaths around Las Vegas. In the past few weeks, a 15-year-old was struck by an alleged drunk driver in Henderson, a child was struck and killed by an intoxicated driver while trick-or-treating in Las Vegas, and a pedestrian was killed the following night while crossing the street at Cheyenne Avenue, also hit by a driver who was later booked for DUI (News 3 Las Vegas). Police are taking this time to remind drivers and pedestrians alike to be cautious, follow safety precautions, and most importantly, say no to drunk driving. In fact, according to the Las Vegas Review Journal, there have already been twelve alcohol-related traffic fatalities in Las Vegas this year, up from seven in 2010. As a service professional, are you doing all you can to help your patrons get home safe?

Bartenders, waiters and anyone else who serves alcoholic beverages have a legal and moral responsibility to serve alcohol responsibly, keep a close eye on their patrons, and promote an alternative means of getting home if anyone appears intoxicated. There are a few things you can do to help promote safe beverage policies:

  • Complete your mandatory alcohol education with TAM® of Nevada. TAM® will teach you and your coworkers to offer excellent and responsible beverage service while keeping patrons safe. TAM®-trained individuals receive the best education possible in safe serving and selling techniques.
  • Become familiar with sober driving services available in southern Nevada. Keep the number to cab companies at your bar so that you can make the call whenever necessary. Companies like Designated Drivers, Inc. provide a responsible alternative to driving while impaired. A driver will be dispatched to take your patron home in their own vehicle, no worries about retrieving their car after they sober up.
  • Keep a close eye on your customers. If a group of guests is at your establishment and an individual within the group is becoming intoxicated, check with a sober member of their group to make sure that they have a plan to get the intoxicated individual home safely. If there is no designated driver assigned, offer to call a cab. Alert your coworkers to make sure the individual is not served any more alcohol.
  • Familiarize yourself with company policies when it comes to intoxicated patrons and suspected drunk drivers. Alert your manager or supervisor if you need to cut someone off, if you need them to intervene in the situation, or if you have any concerns about a guest’s safety.

Drunk driving is a preventable problem, and service professionals in Nevada can help make a difference, and potentially help save lives. What other tips would you offer on how to help prevent drunk driving?

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© 2011 National Hospitality Institute®, TAM® of Nevada

Zagat Survey Results Offer Insight into Dining-Out Habits and Trends

Restaurateurs sometimes wish they had a window into the minds of their patrons. What do customers really want? How can we best serve our patrons while increasing profits? Well now you may just be able to find the answers.

Zagat, a leading guide for restaurants, service professionals and diners alike, has just released their 2012 Restaurant Survey Results after polling 156,000 diners across the country on everything from their favorite restaurants, to the frequency of how often they eat out. What better way to get a look at just what potential customers are buzzing about!

This year’s survey results revealed several interesting points including:

  • 81% of surveyors nationwide are in favor of restaurants being required to post their health department letter grades.
  • 91% of those surveyed in Las Vegas report that letter grades influence their dining decisions and most will eat only at restaurants that earn a B or better.
  • The U.S. tipping average is 19.2%. That number has continued to rise over the past ten years.
  • A repeat from last year, the most expensive dining in the nation is in Las Vegas, with an average meal cost of $47.53.
  • When dining at a restaurant that does not take reservations, 67% of those nationwide would be willing to wait no more than 30 minutes for a table.

Industry professionals can use the survey results to generate ideas on how cater to their patrons. And remember, responsible beverage service is a necessary component to an excellent dining experience. TAM of Nevada’s knowledgeable instructors can teach your employees how to serve responsibly, and offer real-world insight into providing all-around excellent customer service. You can buy your own copy of Zagat’s 2012 guide here. What did you find most interesting the survey results? What dining trends have you noticed recently in Las Vegas?

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© 2011 National Hospitality Institute®, TAM® of Nevada

 

Introducing TAM of Nevada’s Refer-a-Friend Program

Refer Your Friends – You Could Win a $250 Visa Gift Card + They Save 10%

Do you know someone who needs to obtain an alcohol awareness card? TAM® of Nevada is the ONLY official provider of TAM® Cards in Nevada, and we are proud to offer the best in alcohol awareness training to thousands of Nevada workers each year. We’re launching a brand new referral program for TAM® Students, so spread the word. Refer your friends to TAM® of Nevada to complete their training and…

  • You will be entered to win a $250 Visa Gift Card,
  • Plus, those you refer receive 10% off the purchase price of their alcohol awareness class.

It’s simple, it’s easy, and everyone gets rewarded! Visit us at the TAM of Nevada website to learn more about the program and get started. When you sign up, you’ll be given a personalized referral code to share with your friends and coworkers.

For every person who uses your discount code when they sign up for an online or on-site class with TAM® of Nevada, you’ll be entered into a drawing for a $250 Visa gift card. There is NO LIMIT on the number of people you can refer or the number of times you can be entered to win. The more students you refer, the more chances you have to win! Share the rewards and benefits of a TAM® Card with your friends and coworkers and you can start reaping the rewards.

© 2011 National Hospitality Institute®, TAM® of Nevada