Category: Alcohol Sales

Wishes for Safe and Happy Holidays from TAM of Nevada

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TAM CardLas Vegas is a city that knows how to throw a party. Bars and restaurants all across town are preparing for a week of successful and festive holidays promotions. With everyone getting revved up for the holiday season and big holiday parties, what does that mean to you as a server, seller, security officer, operator or establishment owner? You need to be prepared.

  • Servers and sellers should be extra vigilant in checking identification and observing guests. Be sure that your guests are not over-served and are getting enough food and water while they are enjoying their alcoholic beverages. If one of the guests in a group you are serving becomes intoxicated, check with other guests in their group to make sure that they have a safe ride home. If necessary, let any guests know that AAA will offer Tipsy Tow service with a one-way ride to drivers and their vehicles, up to 5 miles, at no cost on both Christmas Eve and New Year’s Eve. Rest assured that tow service will only be provided to a driver’s home and not to any other drinking establishment or similar location, so you know your patrons will get home safely.
  • Security Professionals should note that big party nights equal higher energy levels, increased levels of excitement and overindulgence. Be visible and interact with your establishment’s guests to defuse potential issues. Be extra diligent when checking IDs to ensure that you keep the underage out of your 21 and over establishment! A recent decoy operation during a “Santa Pub Crawl” in Reno resulted in a 91% compliance rate for establishments checked for selling alcohol to minors, which is great. But, regardless of the impressive compliance rate, there were still establishments which failed the check. Don’t let your guard down this holiday season (KOLO 8 News).

We would love to hear from you! What other recommendations do you have for keeping the holiday celebrations fun and safe for your guests?

TAM® of Nevada is wishing all of our students a safe and happy holiday season and New Year. If you could like to come in for a TAM® Class or proctored exam next week, our holiday hours are as follows:

  • Monday 12/24 and Tuesday 12/25 – CLOSED.
  • Wednesday 12/26 through Friday 12/28 – Open 8:30am-5:00pm. Classes at 9:00am and 2:00pm.
  • Saturday 12/29 – Open 8:30am-5:00pm. Class at 9:00am only.
  • Monday 12/31 – Open 8:30am-5:00pm. Class at 9:00am only.
  • Tuesday 1/1 –CLOSED. We will reopen for regular business hours beginning Wednesday, January 2nd at 8:30am.

Resources

© 2012 National Hospitality Institute®, TAM® of Nevada

Teen Drinking: National Survey Shows That about 75% of Underage Nevadans Do Not Drink

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teen-drinkingA new survey from the Substance Abuse and Mental Health Services Administration says Nevada comes in just below the national average for underage drinking with roughly 1 in 4 teens admitting to illegally imbibing. The National Survey on Drug Use and Health found 24.5% of Nevada residents between the ages of 12 and 20 drank liquor in the previous month.

While Nevada numbers fall below the national underage drinking rate of 26.6%, and give the state the 13th lowest rate in the country, this is still an alarming trend. As a service professional, what can you do to reinforce the message that underage drinking is not OK and the majority of underage people do not drink? What more can you do to help prevent underage drinking and keep things safe?

It only takes a minute to check an ID and prevent a minor from entering a bar and buying a drink. Additionally, gas stations, grocery stores and liquor stores are all places that teens turn to in order to purchase liquor, and staffers at those establishments should also take steps to ensure they are doing all they can to prevent illegal sales.

The first defense for sales professionals is a thorough knowledge of local and state laws, and mandatory alcohol awareness training. Alcohol awareness training from TAM of Nevada will teach you how to spot fake, altered and borrowed identification, which is popular with teen drinkers. Also remember that TAM Cards expire after four years, contact TAM® of Nevada if you need to renew your training. Officials may ask to see your alcohol awareness card during an alcohol compliance check.

Resources

 

  • State Estimates of Underage Alcohol Use and Self-Purchase of Alcohol: 2008 to 2010 – Substance Abuse and Mental Health Services Administration

 

© 2012 National Hospitality Institute®, TAM® of Nevada

A Reminder about the Dangers of Mixing Energy Drinks and Alcohol

Published on by TAM of NevadaLeave a comment

In recent years energy drinks, or flavored beverages which contain stimulants such as caffeine, have become increasingly popular among consumers. In fact, energy drinks such as Red Bull® and Monster® are very popular among teens and young adults in particular. In moderation such beverages may not be unsafe, but overconsumption or mixing energy drinks with alcohol can be very dangerous.

From 2005 to 2009 (the latest year for which figures are available), there was a sharp increase in the number of emergency departments visits associated with the use of non-alcoholic energy drinks – from 1,128 visits in 2005 to 13,114 visits in 2009. Additionally, about 44% of these ER visits involved energy drink consumption combined with the use of other substances such as alcohol, pharmaceuticals or illicit drugs (SAMHSA). More recently stories have surfaced regarding 5 deaths, including that of a 14 year-old California teen, which may be tied to consumption of Monster Energy Drinks, and the FDA is investigating (USA Today).

This news should serve as a reminder to service professionals and consumers alike that it can be a risky behavior to mix caffeinated energy drinks with alcohol. In fact, the FDA has raised concerns that caffeine additives may mask some of the effects consumers typically rely on to determine their level of intoxication. Drinkers who consume alcohol mixed with energy drinks are 3 times more likely to binge drink than drinkers who do not report mixing alcohol with energy drinks (Centers for Disease Control and Prevention).

Servers and sellers of alcohol beverages are taking note. If your establishment currently serves energy drinks mixed with alcohol, you may want to consider removing these items from your menu. Additionally, as always guests should be monitored closely for responsible consumption. No one should be over served. Complete your alcohol awareness course with TAM® of Nevada in order to learn more about responsible beverage service and the effects of alcohol on the body.

Resources

© 2012 National Hospitality Institute®, TAM® of Nevada

Zagat Mixology Survey Reveals Industry Trends and What’s Popular in Cocktail Culture

Published on by TAM of Nevada2 Comments

Bartenders and establishment owners sometimes wish they had a window into the minds of their patrons. What do customers really want? How can we best serve our bar patrons while increasing profits? Well now you may just be able to find the answers.

Zagat, a leading guide for restaurants, service professionals and diners alike, has just released their first Mixology Survey Results after polling 1,000 imbibers about everything from their favorite spirits to pricing, wait times, and consumption habits. What better way to get a look at just what potential customers are buzzing about!

Survey results revealed several interesting points including:

  • 54% of survey respondents indicated that $15 is the most they will pay for a drink. Another 20% listed anything over $20 per cocktail as too expensive.
  • Good news for bartenders, the majority of customers are generous with their tipping habits. The average tip amount on bar tabs works out to be about 18.9%.
  • Regarding favorite spirits, answers are different among men and women. 46% of males said that whiskey is their favorite spirit compared to 22% of females. When it comes to vodka though, 36% of women say that’s their beverage of choice, compared with 17% of males.
  • The battle for the most popular cocktail was neck and neck. The martini and the Manhattan tied for first place with 12% each. In a close third place was the old fashioned, with 11% of the vote, and the gin and tonic and margarita were number four and number five, respectively.

Industry professionals can use the survey results to generate ideas on how cater to their patrons. And remember, responsible beverage service is a necessary component to an excellent dining experience. TAM of Nevada’s knowledgeable instructors can teach your employees how to serve responsibly, and offer real-world insight into providing all-around excellent customer service. To review the full survey results, visit the Zagat blog. What do you think of survey results, do they mirror trends that you see in your own establishment?

Sources

Mixology Survey Results Are Live! – Zagat

© 2012 National Hospitality Institute®, TAM® of Nevada