Teen Drinking: National Survey Shows That about 75% of Underage Nevadans Do Not Drink

teen-drinkingA new survey from the Substance Abuse and Mental Health Services Administration says Nevada comes in just below the national average for underage drinking with roughly 1 in 4 teens admitting to illegally imbibing. The National Survey on Drug Use and Health found 24.5% of Nevada residents between the ages of 12 and 20 drank liquor in the previous month.

While Nevada numbers fall below the national underage drinking rate of 26.6%, and give the state the 13th lowest rate in the country, this is still an alarming trend. As a service professional, what can you do to reinforce the message that underage drinking is not OK and the majority of underage people do not drink? What more can you do to help prevent underage drinking and keep things safe?

It only takes a minute to check an ID and prevent a minor from entering a bar and buying a drink. Additionally, gas stations, grocery stores and liquor stores are all places that teens turn to in order to purchase liquor, and staffers at those establishments should also take steps to ensure they are doing all they can to prevent illegal sales.

The first defense for sales professionals is a thorough knowledge of local and state laws, and mandatory alcohol awareness training. Alcohol awareness training from TAM of Nevada will teach you how to spot fake, altered and borrowed identification, which is popular with teen drinkers. Also remember that TAM Cards expire after four years, contact TAM® of Nevada if you need to renew your training. Officials may ask to see your alcohol awareness card during an alcohol compliance check.

Resources

 

  • State Estimates of Underage Alcohol Use and Self-Purchase of Alcohol: 2008 to 2010 – Substance Abuse and Mental Health Services Administration

 

© 2012 National Hospitality Institute®, TAM® of Nevada

Qualities of a Top-Notch Service Professional – How to Project A Positive Image and Attitude

As a server or bartender, you’re often the first, and last, staff member a customer encounters. Your interactions will set the tone for the evening so you want to greet your customers warmly, and leave them reflecting on a positive experience once they head for the door. You only get one chance to make a first impression, so make sure it’s a great one. Professionalism and competence are very important, but so is projecting a positive image and attitude. There are a few simple steps you can take to boost your image and set the tone for a positive evening.

  1. Reflect a neat and clean appearance. Your company may have a dress code, or you may be required to wear a uniform, so always follow company procedure. Additionally, a hospitality professional should remember to keep fingernails clean and trimmed if they are handling food and beverages, and keep long hair pulled back or styled. By projecting an air of professionalism, it makes both you, and your company, look great.
  2. Maintain an engaged and positive attitude when waiting on guests. By remaining focused and attentive, your guest will pick up on your can-do attitude. Take it a step further by providing suggestions and answering any questions from the guest. They will appreciate your tips and suggestions on what’s best if they’re deciding between a few options.
  3. Remember to check in on your guests. Dropping off a drink or meal and disappearing only to return once they’ve finished is bad form. Check back to make sure your guests are happy, and when you ask, “How’s everything?” listen to the answer. If something isn’t right, do what you can to fix it. If you notice a guest with a half-full drink, ask if they would like another. Just remember to serve responsibly, never over-serve a guest.
  4. Be mindful of your body language. Service with a smile goes a long way towards putting your guests at ease. For additional easy body language do’s and don’ts for hospitality workers, read our blog post, “Set the Tone and Increase Your Earnings with Positive Body Language.”

Making small changes to your routine to make sure you’re treating each guest like they are appreciated and welcome is the first step toward becoming a first-rate hospitality professional. Additionally, providing stellar customer service is likely to net you greater tips and also impress your manager or supervisor. What other tips would you give someone looking to excel the in hospitality industry?

© 2012 National Hospitality Institute®, TAM® of Nevada

A Reminder about the Dangers of Mixing Energy Drinks and Alcohol

In recent years energy drinks, or flavored beverages which contain stimulants such as caffeine, have become increasingly popular among consumers. In fact, energy drinks such as Red Bull® and Monster® are very popular among teens and young adults in particular. In moderation such beverages may not be unsafe, but overconsumption or mixing energy drinks with alcohol can be very dangerous.

From 2005 to 2009 (the latest year for which figures are available), there was a sharp increase in the number of emergency departments visits associated with the use of non-alcoholic energy drinks – from 1,128 visits in 2005 to 13,114 visits in 2009. Additionally, about 44% of these ER visits involved energy drink consumption combined with the use of other substances such as alcohol, pharmaceuticals or illicit drugs (SAMHSA). More recently stories have surfaced regarding 5 deaths, including that of a 14 year-old California teen, which may be tied to consumption of Monster Energy Drinks, and the FDA is investigating (USA Today).

This news should serve as a reminder to service professionals and consumers alike that it can be a risky behavior to mix caffeinated energy drinks with alcohol. In fact, the FDA has raised concerns that caffeine additives may mask some of the effects consumers typically rely on to determine their level of intoxication. Drinkers who consume alcohol mixed with energy drinks are 3 times more likely to binge drink than drinkers who do not report mixing alcohol with energy drinks (Centers for Disease Control and Prevention).

Servers and sellers of alcohol beverages are taking note. If your establishment currently serves energy drinks mixed with alcohol, you may want to consider removing these items from your menu. Additionally, as always guests should be monitored closely for responsible consumption. No one should be over served. Complete your alcohol awareness course with TAM® of Nevada in order to learn more about responsible beverage service and the effects of alcohol on the body.

Resources

© 2012 National Hospitality Institute®, TAM® of Nevada

Zagat Mixology Survey Reveals Industry Trends and What’s Popular in Cocktail Culture

Bartenders and establishment owners sometimes wish they had a window into the minds of their patrons. What do customers really want? How can we best serve our bar patrons while increasing profits? Well now you may just be able to find the answers.

Zagat, a leading guide for restaurants, service professionals and diners alike, has just released their first Mixology Survey Results after polling 1,000 imbibers about everything from their favorite spirits to pricing, wait times, and consumption habits. What better way to get a look at just what potential customers are buzzing about!

Survey results revealed several interesting points including:

  • 54% of survey respondents indicated that $15 is the most they will pay for a drink. Another 20% listed anything over $20 per cocktail as too expensive.
  • Good news for bartenders, the majority of customers are generous with their tipping habits. The average tip amount on bar tabs works out to be about 18.9%.
  • Regarding favorite spirits, answers are different among men and women. 46% of males said that whiskey is their favorite spirit compared to 22% of females. When it comes to vodka though, 36% of women say that’s their beverage of choice, compared with 17% of males.
  • The battle for the most popular cocktail was neck and neck. The martini and the Manhattan tied for first place with 12% each. In a close third place was the old fashioned, with 11% of the vote, and the gin and tonic and margarita were number four and number five, respectively.

Industry professionals can use the survey results to generate ideas on how cater to their patrons. And remember, responsible beverage service is a necessary component to an excellent dining experience. TAM of Nevada’s knowledgeable instructors can teach your employees how to serve responsibly, and offer real-world insight into providing all-around excellent customer service. To review the full survey results, visit the Zagat blog. What do you think of survey results, do they mirror trends that you see in your own establishment?

Sources

Mixology Survey Results Are Live! – Zagat

© 2012 National Hospitality Institute®, TAM® of Nevada