This past Saturday marked Reno’s Wine Walk event, and several businesses were cited for serving minors. The Reno area’s Regional Street Enforcement Team, comprised of area police departments, conducts regular alcohol compliance and TAM Card checks. On Saturday, the Team sent two 19 year-old volunteers out to attempt alcohol purchases at twelve area businesses. This time around, five of the twelve businesses made sales to the minors.
The penalties can be severe. In Nevada, serving alcohol to a minor and allowing a minor into a bar are misdemeanors, with a pre-designated fine of $500. Here are some tips for keeping things safe and legal:
- Get your mandatory TAM® Card and alcohol awareness training. TAM® will train you on how to correctly check identification and how to spot fake, borrowed, or altered ID. Police officers may ask to see your alcohol awareness card during an alcohol compliance check, so it is important to be prepared.
- Check ID very carefully, and look for any inconsistencies. Watch for anyone who seems either nervous, or over confident. When checking the birth date of a customer, don’t rely only on the birth year alone to confirm someone is of legal drinking age. Minors may try to pull a fast one on busy or distracted workers by purchasing alcohol just a few months or weeks shy of their 21st birthdays.
- A hole punched into a driver license renders it invalid for identification purposes. The Nevada DMV may hole-punch driver licenses and identification cards when someone renews their license, transfers an out-of-state license, or a variety of other scenarios. The DMV will mail the new license to the individual, so this is just a temporary situation for license holders. The DMV will issue a temporary paper document with information matching the punched-out driver license. This document only serves as a confirmation that the application is pending; it is not a form of identification (Nevada DMV). Check with your employer for company policy on acceptable ID policy. Cautious businesses might want to request another form of valid identification such as a passport or military ID.
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TAM® of Nevada has been a part of the Las Vegas community for over two decades. We are proud to offer an important service to local residents and businesses. Additionally, we are always happy to get involved with community events to promote safety. We are very happy to announce that TAM® of Nevada will be sponsoring the Officers Down 5K Event and Community Day in Las Vegas on Sunday, June 12th.
Las Vegas is a city that knows how to celebrate. Establishments all across town are currently promoting Cinco de Mayo special events, and in some cases, turning it into a long weekend promotional opportunity. Is your establishment prepared to make the most of the increase in bar traffic? It’s not too late to plan an activity sure to increase sales and customer buzz.
Have you recently finished an alcohol awareness class with TAM® of Nevada? If so, we’d like to hear from you! Here at the TAM® office, we look to our customers for feedback on their experiences with our business – from start to finish. As a token of thanks for participation, we enter survey respondents into a quarterly drawing for a $25 Amazon.com gift card prize.
TAM Card® Nation in Vegas! 