If you’ve recently completed a TAM® class, did you remember to fill out the customer survey? As a token of thanks for our students’ participation, we enter survey respondents into a quarterly drawing for a $50 Amazon.com gift card prize. Congratulations to Valeria D., winner of our most recent quarterly gift card giveaway for filling out the TAM® of Nevada Customer Survey! Additionally, thanks to all of our customers for choosing TAM® and for letting us know about your experience.
If you’ve recently completed your TAM® course and haven’t yet completed the customer satisfaction survey, we invite you to access the survey and submit your response before our next drawing. Or, visit us on Facebook and tell us about your experience! Let us know your favorite part of the training, what you’ve learned, or ask us any questions you might have.
Our customer satisfaction survey is available to both online and classroom students. Thank you again to all of our customers for your patronage and for your helpful responses. Remember to visit us on Facebook and keep the conversation going.
© 2015 National Hospitality Institute®, TAM® of Nevada
We have all heard the sayings about popular “alcopops.” They are like a binge in a can, are marketed to teens, and worse. In fact, the Food and Drug Administration declared alcoholic energy drinks to be a public health concern and concluded that caffeine added to malt alcoholic beverages was an unsafe food additive (U.S. Food and Drug Administration). However, that doesn’t stop bartenders and consumers alike from mixing up their own alcohol and energy drink cocktails for a quick pick-me-up. Unfortunately, research has found that users who mix alcohol and energy drinks are three times more likely to binge drink than users who do not mix alcohol and energy drinks (CDC). For even more information on the dangers of mixing alcohol and energy drinks, check out the following video from Discovery News.
This should serve as a reminder for all hospitality professionals to serve responsibly, monitor your patrons carefully, and be extra vigilant if you are serving beverages mixed with energy drinks or highly caffeinated beverages (ex. Vodka and Red Bull).
Alcohol enforcement activities used to limit youth access to alcohol, everything from hospitality workers checking I.D. to police personnel enforcing the law and making arrests, are critical to reducing underage drinking and its often tragic consequences. One of the most problematic enforcement scenarios for sales professionals are third-party sales of alcoholic beverage products. In fact, research indicates that 30-70% of alcohol outlets may sell to underage buyers, depending partially on their geographic location (OJJPD).
A third-party sale occurs when an adult buys alcohol for someone underage, from a commercial establishment, for his or her underage consumption. In some cases, the adult will ask for or accept a fee and/or a portion of the alcohol in exchange for making the purchase. The amount of alcohol obtained by underage drinkers from these transactions can range from one drink in a bar to a keg of beer for a field party (OJJPD). A great example of this type of scenario is a teen approaching an adult stranger outside of a liquor store and asking the adult to purchase liquor for them in exchange for a small fee.
Many teens report that they most often obtain alcohol from others over the age of 21, so enforcement of third party sales must be a high priority. In fact, a report from the Substance Abuse and Mental Health Services Administration indicates that 51% of 18-20 year olds in Nevada have engaged in underage drinking within the past month, and 36% have engaged in binge drinking within the last month (SAMHSA). This indicates that teens are finding ways to obtain and consume alcoholic beverages, despite best efforts on the part of sales professionals and police.
Off-site premises workers at grocery or convenience stores don’t necessarily know that if they sell beer and liquor to a legal adult, the adult won’t provide that liquor to teenagers. But, using best judgment techniques and following store procedures will help to keep things safe and legal.
The national campaign We Don’t Serve Teens from the FTC Consumer Education section makes excellent and common-sense suggestions for helping to curb teenage drinking from off-site sales. Tips include simple procedures such as creating and maintaining sales and service policies that every staffer should follow (We Don’t Serve Teens – FTC). Everyone involved in sales should be aware of store policies regarding acceptable forms of ID, when and how to refuse a sale, etc. Other simple suggestions include:
- If you work in a commercial establishment, keep an eye on the front of the property if possible, and report any minors loitering around the entrance or parking lot to your manager or supervisor. This could be evidence of minors trying to approach customers to purchase alcoholic beverages on their behalf.
- Make sure that ‘alcopops’ and mixed, carbonated malt liquor beverages frequently sold off-premises are displayed in areas dedicated to alcoholic beverages, not in the soft drink section. Many of these drinks can be easily confused for non-alcoholic energy drinks, and it just makes it easier on everyone involved to keep them separate. As a sales professional, be extra cautious when making these types of sales. Sweet and fizzy alcoholic beverages are a favorite among teen drinkers.
- Always card anyone who appears to be under the age of 30 and make sure to observe the character and demeanor of your customer. Retailers and off-site sales professionals should be diligent about checking IDs to make sure teenagers are not trying to purchase liquor with fake or borrowed identification.
- Make sure to complete your mandatory alcohol awareness training from TAM® of Nevada. TAM® teaches thousands of off-site and on-site sales professionals how to safely and responsibly serve and sell alcoholic beverages each year, including preventing third party sales. TAM® will also educate you on important local, state and federal laws that apply to alcohol sales.
Readers: Now it’s your turn! Share your best tips and tricks for helping to stop teen drinking in the Comments section below.
If you’ve recently completed a TAM® class, either online or onsite, did you fill out the customer survey? As a token of thanks for our students’ participation, we enter survey respondents into a quarterly drawing for a $50 Amazon.com gift card prize. Congratulations to Chad Edward B., winner of our quarterly gift card giveaway for filling out the TAM® of Nevada Customer Survey! Additionally, thanks to all of our customers for choosing TAM® and for letting us know about your experience.
If you’ve recently completed your TAM® course and haven’t yet completed the online survey, we invite you to complete it now. Let us know your favorite part of the training, what you learned, or ask us any questions you might have.
Remember, our customer satisfaction survey is available to both online and classroom students. Thank you again to all of our customers for your patronage and helpful responses. Remember to visit us on Facebook and keep the conversation going.
© 2015 National Hospitality Institute®, TAM® of Nevada