Always Check ID! 12 Reno Businesses Fail Alcohol Compliance Check

wine barImagine this: you are serving beverages to customers, just like any other day. A younger couple visits your establishment and orders two glasses of chardonnay. You size them up and they seem sober and confident, but they look like they might be a little young. Think fast – what do you do? Ask to see I.D., or make the sale and send them on their way? If you chose option number two, you would have failed the test.

This past Saturday marked Reno’s Wine Walk event, and twelve businesses were cited for serving minors. The Reno area’s Regional Street Enforcement Team, comprised of area police departments, conducts regular alcohol compliance and TAM Card checks. On Saturday, the Team sent four 18-20 year-old volunteers out to attempt alcohol purchases at 51 area businesses. This time around, twelve of those businesses made sales to the minors. These volunteers were given instructions to show their actual state-issued I.D. if they were asked for it, clearly identifying them as underage, according to authorities.

The penalties can be severe. In Nevada, serving alcohol to a minor and allowing a minor into a bar are misdemeanors, with a pre-designated fine of $500. Now, think about your training. Would you pass an alcohol compliance check? Here are some tips for keeping things safe and legal:

  • Get your mandatory TAM® Card and alcohol awareness training. TAM® will train you on how to correctly check identification and how to spot fake, borrowed, or altered ID. Police officers may ask to see your alcohol awareness card during an alcohol compliance check, so it is important to be prepared.
  • Check ID very carefully, and look for any inconsistencies. Watch for anyone who seems either nervous, or over confident. When checking the birth date of a customer, don’t rely only on the birth year alone to confirm someone is of legal drinking age. Minors may try to pull a fast one on busy or distracted workers by purchasing alcohol just a few months or weeks shy of their 21st birthdays. As evidenced by this recent operation, doing the math correctly is very important.

Every establishment needs policies to prevent alcohol sales to minors, and to protect themselves from liability, and the public from harm. Tell us in the Comments below – how else do you think service workers can help curb teen drinking?

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